So much of what we do desperately requires vision, strategy, and process yet so few people (and businesses) spend the real time to do this and do it well. I’ve always wondered why until I stepped into the position where I was the one who had to develop, design, and implement and then I found out why: it is much harder to think then it is to do.

Most of us want action and we want it now. When we sit in rooms “wasting” time in meetings we feel like we’re not getting anything done but when they’re the right kind of meetings that’s when the real work gets done (yes, I said that you can get actual work done in meetings; and I don’t just mean answering emails and texts).

Thank you, Ruven, for putting this book together. It helps to take the fear out of figuring out how to get to your goal and even figuring out what your real goal is. These steps aren’t many (which I love) but they have universal application in any field to get to where you want and need to go.

I do a lot of development work for clients, and I found myself changing the way I work with them the day after I read the little book,from small things to some bigger philosophy type of things, and I even changed my default contracts.

Of course I knew about oDesk, so that chapter wasn’t new to me, though. I do think this book is best for those who engage with clients and either do or outsource the work. Those who do the work are a good second, because there are some good parts on how to protect yourself and get paid more (through the 4 phases).