12 August 2009 | Announcements | Erica

oDesk executives and team members will be attending a number of events over the coming months. In order to share with you where we’ll be and who you can expect to see there, we’re launching this “Upcoming Event” blog series – a place for us to share the details of our future travels and the people we’ll be talking to.

Leverage the power of Social Networks – Promote your product, your business or yourself
Thursday, August 20, 2009
6pm to 8:30pm
Location: Hewlett Packard, Oakroom Auditorium
19447 Pruneridge Ave, Cupertino, CA 95014

Over the last several months, the role of social media has dramatically changed. No longer are social sites like Facebook or YouTube or Twitter solely used for exchanging trivial content. Large companies are shifting their marketing dollars from traditional outreach channels to social media. In addition to reducing marketing spend, firms are realizing that they can reach specific target markets more effectively through social media.

How can you leverage social media to your best advantage?

• If you are a product manager or an engineer, you might want to learn how you can use the power of real-time customer feedback and proactively incorporate it into your product development.
• If you are an entrepreneur, you can promote your company to a variety of audiences much more effectively.
• And as an individual, you can use these networks to make a brand for yourself and become a valuable player in your own industry.

We have assembled a fantastic panel of experts who are actually in the process of leveraging social networks for personal and business purposes. Please don’t ignore this key trend. Don’t even watch from the sidelines or dabble in the shallows – come and play with us on on August 20th and gain the tools to start leveraging social networks!

Moderator : Edith Yeung, Host of CBS 5 Startup Profile and Founder of BizTechDay

Panelists
Himanshu Jhamb – Founder, Active Garage
Megan Casey, Editor in Chief, Squidoo
Gary Swart, CEO of oDesk

For more information, visit: www.sipa.org
To register, visit: https://www.123signup.com/register?id=jzpgr