Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. wikipedia.org

Graphic design is a creative process - most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) _ undertaken in order to convey a specific message (or messages) to a targeted audience. wikipedia.org

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. wikipedia.org

Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. wikipedia.org

YouTube is a video-sharing website on which users can upload, view and share videos. wikipedia.org

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Management in business and organizations is the function that coordinates the efforts of people to accomplish goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization or initiative to accomplish a goal. wikipedia.org

Cision powers the stories of the world's communicators, providing access to the worlds largest pitchable media and blogger database. wikipedia.org

Business Catalyst is a hosted (SaaS) all-in-one solution for building and managing business websites. wikipedia.org

SQR (Hyperion SQR Production Reporting , Part of OBIEE) is a programming language designed for generating reports from database management systems. The name is an acronym of Structured Query Reporter, which suggests its relationship to SQL (Structured Query Language). wikipedia.org

Adobe Analytics (AA) is an element of the Adobe Marketing Cloud suite of applications by Adobe Systems.[1] It is a set of tools designed for predictive and real-time analytics that can be integrated to third-party sources. wikipedia.org