We require a press release to generate momentum for the loud re-launch of bestbuys.com (Nov. 1). The changes are vast, innovative, and unique; therefore we expect a properly written press release to capture the attention of the social media & blogosphere, generating the momentum for large viral marketing campaign. Needless to say, the press release should evoke strong emotional responses from the reader and get readers excited about the re-launch. SEO knowledge is very important....