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Freelance American consultant working with individuals and companies on SEO (search engine optimization) and SEM (search engine marketing) traffic campaigns. Extensive experience (both managing and hands-on) in all aspects of SEO, including keyword research, copywriting, content creation, website structure, Pagerank distribution, link purchases, media buys, website definitions, defining content management systems (CMS) and some experience with PPC and Affiliate campaigns. Good understanding of Google, Yahoo and MSN as well as current SEO best practices. Technically savvy, but not a web developer. Currently looking for 1-2 long term clients who need help keeping a step ahead of the competition.
-Leading SEO Team, interacting with other departments as relevant
-Managing a team of in-house content writers
-Managing a link buyer
-Utilize blogs, social networks and community sites to help achieve marketing goals
-Optimizing existing sites, ongoing SEO
-Building new sites - GUI, content strategy, optimization
-Defining a CMS and managing its creation by the Development Department
-Ongoing PPC campaigns in Google and Yahoo
-Extensive keyword research for both SEO and PPC
SEO Expert, EgoSoft.co.il, a niche web development and marketing firm in Rehovot, Israel
Sites include: www.atlantalocksmith.us, www.detroitlocksmith.com, www.bostonlocksmith.com, and www.usatotalsecurity.com
-Built new websites and optimized existing template-based sites
-Resolved technical site problems relating to duplicate content, redundant URL paths, robots.txt files, and other issues in a Microsoft/ASP environment
-Extracted sites from Google’s ‘Supplementary Results Index’ and included in their ‘Main Index’
-Optimized database-driven content
-Coordinated a large network of sites to capture 2-4 of the first search results for a basket of local keyword searches throughout the US
-Acquired traffic via media buying campaigns and Web2.0 sources such as local search and online communities
-Developed keyword lists, ad titles, and descriptions with a PPC operator and a monthly budget of $30,000
-Managed the network’s internal and external link strategy along with supervising a link buyer with a modest monthly budget of $3,500
-Created appropriate content strategy for a large network of new and existing sites
-Worked with a programmer to create an in-house content management system (CMS) that is SEO-friendly
-Evaluated and purchased existing websites in our verticals
Main sites optimized: www.wildjack.com/, www.alljackpots.com/, www.allslots.com, and www.firstwebcasino.com.
-Managed an SEO team that included 1 media buyer, 1 copywriter/CMS operator, 25-30 freelance content writers, and 1 webmaster
-Positive ROI for the SEO department from the fourth month
-Grew from 0 to over 600 new Monthly Purchasing Customers in 12 months
-Built and later managed a link buying strategy for the network of sites I was supporting
-Within 8 months a full-time position was created for a link buyer and I was overseeing a $20,000 monthly link purchase budget
-Created and then managed an outsourced content team that provided 2000 articles per month at $2.50 per piece, which was great value for money, as it helped propel our sites to the top of thousands of ‘long-tail’ search queries
-All the above resulted in first-page organic results on Google, Yahoo, and MSN for tens of thousands of targeted long-tail search terms and thousands of primary short keyword terms
-Traffic from organic traffic increased from zero unique monthly visitors to over eighty thousand in the first year
-Conversion rates for organic traffic were consistently higher than other in-house acquisition channels for both ‘visit to download’ and ‘download to purchase’ conversion percentages
-Average customer value from search engine traffic was consistently higher then other in-house acquisition channels as measured by initial purchase amount, repeat purchases, lifetime value, and bonus abuse rates
-Cooperated with programmers in the development of in-house applications such as a web-based content management system and backend that enabled one CMS operator to oversee 30 remote freelance writers and manage the assignment, editing, approval, and upload of 2000 articles per month
-Regular interaction with Marketing, Affiliate, Acquisition, and Creative Departments
-Purchased new, existing, and expired domains and websites
-Worked in a Linux/Apache/MySQL/PHP (LAMP) environment
Another local lead generation site, also 1 page design. Similar concept to the Detroit locksmith site below. I did the all-around SEO, wrote the content, site structure, etc..., everything but the graphics and some HTML.
In this local lead generation site, I played around with a novel structure and managed to successfully target a wide variety of terms on Google - this was all done using a just a single page website and made use of lots of [a name=””] tags as anchor text. I did the all-around SEO, wrote the content, site structure, etc..., everything but the graphics and some HTML.
