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Last 6 mos.
All-time
Feedback:
(5.00)
1 feedbacks
(5.00)
1 feedbacks
Hours:
0
0
Assignments:
2
2
See all Work History & Feedback
Location:
Sacramento, United States (GMT-08:00)
English Skills:
(self-assessed)
5.0
Member Since:
October 26, 2009
Last Worked:
November 13, 2009
oDesk Ready:
Yes
Related links:
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Data Entry Professionals
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Freelance Writers
Susan Reid
-
"
Award-winning marketing copywriter with PR and advertising background
-
Freelance
Consultant
,
United States
"
Permalink :
Overview
Résumé
Work History & Feedback (2)
Tests (10)
Portfolio (1)
To connect with businesses and others (students, professors, authors, etc.) whose needs call for my razor-sharp communication skills.
See All Work History & Feedback
(2 items, with Feedback)
Recent Work History & Feedback
Buyer ID
From/To
Job Title
Hours
Feedback
135099
11/2009 - Present
enneagram rewrite (test) chapter
—
Job in progress
133840
11/2009 - 11/2009
Copywriter
—
5.0 Fast work, good quality copy. Would recommend to anyone. I will be using Susan's service again. Thanks.
L
Provider-to-Buyer Feedback:
No feedback given
See All Tests Taken
(10 items)
oDesk Tests Taken
Name of Test
Score
Percentile
Date Taken
Duration
Business Writing Skills Certification
3.90
99%
TOP 10%
3rd Place!
11/02/2009
12 min
U.S. English Basic Skills Test
4.75
93%
TOP 10%
10/29/2009
15 min
Grant Writing Test
3.90
86%
TOP 20%
10/30/2009
17 min
Marketing Terminology Test
3.15
85%
TOP 20%
10/31/2009
12 min
U.S. English Chicago Style Editing Skills Test (For Writing Professionals)
3.90
75%
10/30/2009
40 min
Recent Candidacies
Job Opening Title
Initiated By
Date
Branding
Provider
November 5, 2009
Lyric writer
Provider
November 4, 2009
copy writing
Provider
November 4, 2009
Script for Short Cartoon/Animation
Provider
November 2, 2009
Personality Enneagram rewrite
Provider
October 28, 2009
Job Category Interests
Writing & Translation
Website Content
Copywriting
Creative Writing
Sales & Marketing
Advertising
PR - Public Relations
Other - Sales & Marketing
Skills
Skill
Experience
Level
Last Used
Description
Copywriting
22 yrs
5.0
2009
•Develop word-driven marketing solutions. This includes company/product branding, brochures, advertising, website content, e-newsletters and interactive media.
Editing
22 yrs
4.0
2009
Edit copy to unify voice, redirect focus, increase clarity, and/or generally strengthen.
grant writing
4 yrs
3.0
2006
Research funding opportunities and write grant proposals for nonprofits.
Writer
25 yrs
5.0
2009
http://www.mymightypen.com
Susan Reid is an award-winning copywriter and public relations specialist whose career has included work in corporate communications and advertising and public relations agencies in Boston and Sacramento. Susan’s company Mighty Pen offers brand development, including company and product/service naming, taglines, slogans, value proposition and mission statements. With the client’s brand promise central, Susan then crafts targeted messaging for ads, brochures, annual reports, websites, billboards, newsletters, direct mail, interactive and other marketing outreach materials.
She also writes and places feature articles and press releases.
Certifications
Date Earned
Name
Score
Percentile
Organization
Description
No Certifications
Employment History
From
To
Company
Title/Role
Description
04/2002
Present
Mighty Pen Writing, Editing & PR
Owner/Principal / Executive
Mighty Pen principal Susan Reid is an award-winning copywriter and public relations specialist. Mighty Pen offers brand development, including company and product/service naming, taglines, slogans, value proposition and mission statements. With the client’s brand promise central, Susan then crafts targeted messaging for ads, brochures, annual reports, websites, billboards, newsletters, direct mail, interactive and other marketing outreach materials.
She also writes and places feature articles and press releases.
01/1998
01/2002
McDonough Holland & Allen PC
Marketing & Client Services Manager / Team Lead
As the firm's first full-time dedicated marketing manager, Susan planned, directed and implemented firm-wide, practice group-specific and individual attorney marketing initiatives for 90+ attorneys, 27 practice areas in three Northern California offices.
Responsible for all direct sales (proposals), advertising, community relations/sponsorships, speaking engagements and media relations.
Highlights
•Launched firm's first web site (numerous marketing awards/industry citations)
•Created firm “branding” (incorporated positioning into all materials)
•Advertising (creative approach garnered numerous awards)
•Proposals (increased win rate)
•Newsletters (increased frequency of attorney-client communication)
•Brochures (created practice-specific materials)
•New Practice Launches (provided marketing strategy and created support materials to help establish three new practice groups, both within the firm and with existing/prospective clients)
04/1993
11/1997
Three Sacramento PR Firms
Account Service Representative / Team Lead
After relocating from Boston, Massachusetts to Sacramento, California, Susan assumed sccount service/management positions in three prominent Sacramento PR agencies:
• The Thacker Group (specialized food, wine and flowers PR)
• Crocker/Flanagan (marketing/advertising/public relations)
• Karen Bakula & Company (public relations and event planning)
In these roles she managed media and public outreach programs for diverse clientele including industry associations, professional services, government, retail, financial services, consumer products, entertainment, food and beverage.
She was responsible for copywriting related to her client accounts as well as proposal writing to attract new clients to each firm.
09/1987
08/1992
Watson Wyatt Worldwide
Marketing Manager / Team Lead
http://www.watsonwyatt.com
Manager, marketing communications, for New England regional center of international human resources and employee benefits consulting firm.
Supported nine consulting practices in a 200+ staff office.
Primary responsibility was working with consultants and consulting groups to develop RFP responses. Became proficient at organizing and developing winning proposal responses to government and private sector clients.
07/1979
09/1987
Various
Account Assistant/Copywriter / Independent Contributor
After graduating with a dual major in English and psychology, Susan pursued a career in advertising. She gained account service, corporate communication and copywriting experience in Boston-based advertising agencies, a “talking” Yellow Pages company and a national contract employment services firm.
Main skills learned during this timeframe include discerning between business-to-business (B2B) and business-to-consumer (B2C) audiences; ad writing vs. newsletter writing, and industry-specific communication requirements.
Education
From
To
School
Degree
Area of Study
Description
09/1975
01/1979
Wellesley College
Bachelors
English and psychology
Project Title:
Susan's Work Samples
Attachment:
none
Completed:
10/25/2009
Category:
Writing & Translation > Copywriting
URL:
http://www.mymightypen.com
Description:
This website contains a broad representation of my writing.
Hourly Assignment History
Buyer ID
From/To
Job Title
Hours
Feedback
Hourly Assignment History is empty
Fixed-Price Assignment History
Buyer ID
From/To
Job Title
Paid
Feedback
135099
11/2009 - Present
enneagram rewrite (test) chapter
—
Job in progress
133840
11/2009 - 11/2009
Copywriter
—
5.0 Fast work, good quality copy. Would recommend to anyone. I will be using Susan's service again. Thanks.
L
Provider-to-Buyer Feedback:
No feedback given
oDesk Tests Taken
Name of Test
Score
Percentile
Date Taken
Duration
Business Writing Skills Certification
3.90
99%
TOP 10%
3rd Place!
11/02/2009
12 min
U.S. English Basic Skills Test
4.75
93%
TOP 10%
10/29/2009
15 min
Grant Writing Test
3.90
86%
TOP 20%
10/30/2009
17 min
Marketing Terminology Test
3.15
85%
TOP 20%
10/31/2009
12 min
U.S. English Chicago Style Editing Skills Test (For Writing Professionals)
3.90
75%
10/30/2009
40 min
English Spelling Test (U.S. Version)
4.75
72%
10/28/2009
11 min
English Vocabulary Test (U.S. Version)
4.40
68%
10/26/2009
10 min
U.S. English Sentence Structure Test (For Writing Professionals)
3.10
64%
10/31/2009
28 min
U.S. Public Speaking Test
2.50
48%
11/01/2009
18 min
oDesk Readiness Test for Independent Contractors and Company Managers
10/27/2009
2 min
