See all Work History & Feedback
Related links:
As a communications professional, I not only have experience in traditional print media, but also extensive expertise in the online world (websites, blogs, social media), Internet marketing, e-commerce, SEO, SEM, and competitive analysis.
Not only do I have excellent communications skills as well as outstanding business acumen, I am a self-starter comfortable with research and interviewing, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment. My former position as the Senior Business Analyst at Lulu.com was a similar environment where I corralled information from several sources, analyzed it, and developed strategic recommendations for upper management. I was instrumental in creating the Business Intelligence department at Lulu.com.
I was the former editor-in-chief of Carolina Style magazine, a regional lifestyle publication similar to Southern Living magazine. I was a former journalist, photographer, and web master so I have been on both sides of the media environment.
Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. New strategies increased profits by 15%.
Selected Contributions:
