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SEO/Link building Strategy Generally, we develop a set of activities to achieve our goal of Link Building and getting our client’s website on top of the search engine results. Let us bring this very important point in your kind notice that, All work is done manually, because the use of software for link building is being discouraged by Google and other Big search Engines. And it may go to Spam, which we can’t afford because we believe in Quality of work rather than Quantity of work. It comes only with the dedication and pure business sensibility. (Note: Strategy may vary a little in some cases, where nature and the objective of business changes) Following are the points our link building Strategy: Define Plan and Scope of the Project: First of all we define and plan the scope, boundaries and time frame for the prospective projects. Study the Company’s background We Study the Company’s background and history to understand the Business and to develop more business sensibility which helps us in later activities and to clear our picture about the targeted audience. Keyword Research: We conduct keyword research, so we could have better ideas about what exactly in the mind of the people/searcher coming to Search engines and expecting something like your website/company. Follow the limitations: Sometimes company may have some limitation, like few just deal with Businesses and few may with businesses and consumers, so we study this aspect as well to make links at right place. And traffic should be relevant and authentic. We don’t grab everyone without seeing the source and the objective of the visitor. Conduct Competitive Analysis: We use to conduct competitive analysis for the clients and analyze that what type of competition we can face and how can we compete them. Study the Types of Competition. Different companies face different types of competition, but practically we have seen that companies may have two types of competitions. Direct competition: This is a sort of competition which is visible, like you have few competitors you see in the market, which have same nature of business and capturing your market. We study it and see how we can build proper link where your competitors haven’t reached yet. Indirect Competition: Other who are not putting efforts directly to compete others but because of their good repute, their popularity, high traffic and natural links with good PR websites and having the valid criteria bring them on top in the search engines. On Page SEO: (We can suggest you few things to improve your On-Page SEO) Website Analysis, Reporting, Page rank, Traffic, source, click images, keywords, Meta Tag Descriptions, webpage cloud, keywords density, code to text ration, Anchor Text creation Link Building Activities: Develop authority content to use it for link building We can use PPC as a Link Building Tool News & Syndication are big source for building natural links We use to trade articles with other webmasters. Write about, and link to, companies with "in the news" pages. Perform surveys and studies that make people feel important. Directories Submissions Social Bookmarking Submit site to paid directories (If Client is willing ; to pay) Local & Business Links Creating and posting to Blogs & the Blogosphere Linking up with relevant pages Affiliate membership, Community building URL registration with big search engines Three ways link building Referral programs Google Adword Affiliate marketing programs E-mail marketing programs Local directories submission Local are advertisement Content distribution Article submission Press release submission Blog posts Group posts Social networking
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