Responsible for managing advertising and promotions activity for a mid-size company. As a marketing coordinator, my duties involved creating, developing, and driving marketing campaigns to support initiatives within the company.I produced two quarterly customer newsletters, and managed distribution of several trade-specific publications. I was also actively involved in the development of multi-channel marketing campaigns, including mailers, web and radio ads, e-blasts, POP materials, and internal communication. My event planning experience includes trade shows, customer and recruiting events. As a skilled copywriter, my talent extends to every aspect of the marketing process, including writing newsletter articles, copy for direct mail, print and radio ads, and website content. Additionally, I developed all company communications for internal and external release.My copywriting skills have received recognition from corporate, top management, and customers. |
