Debanjan Ghosh - "Global SEO and Web Marketing Analyst - Freelance Consultant, United States"

·          Strategized global SEO SEM SMM efforts

·          Evaluated and Tested existing site architecture

·          Implemented and managed Webtrends for Neways web analytics

·          Created Portfolio of 1500 Keywords after researching search habits

·          Initiated different online platforms to create a strong online presence

·          Redesigned website navigation for better conversion using A/B testing

·          Strategized ways for effective reputation management online and offline

·          Created educational materials/classes for use both online and in a classroom environment.

·          Researched new multimedia technologies that were integrated into existing and future projects

·          Assessed project feasibility, determined purpose, and executed project plans for various projects

·          Managed technical efforts for creating feeds for products, videos and all forms of content

·          Responsible for Neways online branding efforts through different social and professional channels

·          Analyzed data from server logs and statistical analysis to project current search engine traffic patterns

·          Interfaced with different countries marketing branch to implement marketing metrics and measurement

·          Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Awareness  polls

●       Study patents related to search engine technology

●       Compiled keyword performance analysis report

●       Analyze and optimize site architecture and page content

●       Analyzed web traffic patterns using online analytic tools

●       Responsible for increasing referrals, link popularity, and rankings of the website

●       Extensively used web analytic software like webceo, Google Analytics, keyword Discovery

●       Developed strategies for increase client site traffic and sales through innovative SEO techniques

●       Initiated the development of products and services based on SEO knowledge, techniques, and tools

●       Performed market segmentation and analysis

●       Project supervisor for partner company VivaTru

●       Designed and developed surveys to collect data for research

●       Modeled and simulated market response using SAS and SPSS

●       Performed logistic analysis to plan strategies and research protocols for new avenues

●       Programmed to track corporate information through data models using STATA

●      Created and maintained advertising campaigns

●      Responsible for cost and inventory analysis of past performance data

●      Investigated financial data to devise new strategies for profit maximization

●      Responsible forsearch engine ranking and website optimization

●      Developed, edited, and maintained product and  marketing contents on websites

●      Initiated and maintained company blog to discuss product and market future

●      Established goals and analyzed data from Google Analytics and Overture

●      Assisted in developing data mining protocols in SPSS

●      Extensively used MS excel for monitoring ongoing campaign performance

●      Assisted in creating daily campaign progress reports for the clients

●      Designed automation codes to discard duplicate and incomplete data using SAS

●      Merged statistical models for analysis of data and drafted graphs for presentations

●      Designed customized queries to get specific client oriented information from data

●      Created deliverable reports for clients using Corda, Oracle Discovery, and Power point

●      Responsible for modifying databases using PL/SQL and T-SQL

●      Maintained the commercial web retail store, http://www.NameBrandOutlet.com

●      Analyzed sales report to determine areas of opportunities and improvement

●      Made recommendations that increased sales from 20% to 60% in one year

●      Worked in a team to formulate marketing ideas and establish implementation steps

●      Modified layout of WebPages using Adobe Photoshop, InDesign, and Illustrator

Key Courses

            Economics:  Game theory, Econometrics, Investment banking, Economics law and development