Search Engine Marketing for Invoice Billing Software
Website Overview: (http://www.invoicera.com)
Invoicera is an out-of-the-edge online application that takes over the traditional paper-and-pen billing system and “internetizes” it! It is a smart, easy, and fortified e-way (we say it I-way!) of sending and receiving invoices with clients and also allows payment transactions from your clients across the globe.
Challange:
Although the site (http://www.invoicera.com) has been online for well over 4 years, after Google Update and design and coding changes the site lost its ranking. The site's ranking sunk into the low 100 to 200 position range on Google.
The Results:
Sometimes identifying negative ranking factors that can hurt a site's ranking takes some serious SEO investigation. Website redesigns are notorious for causing havoc in a site's ranking and ultimately its search engine visibility and Goolge Update plays a vital role in it. First we identified duplicate content issues with the website and corrected them by editing the .htaccess file. Next, we eliminated the old pages and redirected them to the new ones. As a last step but not the least we started an intense link popularity building campaign from relevant high quality links sources along with the organic web promotion and brand building activities, like: review posting, removing negative comment from the web, blog promotion, media buying, email marketing, etc. Now there is a 100% increase in visitors' count in just 3 months.
Registraion have also been increased substantially.
P.S. All these activities were perfomed while I was working with Vinove Software and Services.