Khem Raj - "Highly experienced search engine marketing professional (SEO/SEM/PPC) - Freelance Consultant, India"

Description: Vinove is a professional web services firm that specializes in custom Web Design and Web Application Development, besides being an expert in Internet Marketing through Search Engine Optimization, Pay Per Click Campaigns, Link Building Services, Affiliate Marketing, Social Media Optimization and Media Buying. Our clientele ranges from corporate of all sizes, and determined individuals who are looking for the perfect platform to launch their ventures online. All work is target based so we utilize every second of our working hour and leave no stone unturned.
Roles & Responsibilities:

• Understanding   ;   Overall business objectives, translating into media objectives.      Strategizing, Media Planning, Managing and Controlling Online Marketing.      Run campaigns on major Indian and International Search Engines (Google,      Yahoo! Search Marketing, MSN Ad center, Miva.
  
• Introducing      website optimization and media buying best practices for maximizing ROI.
  
• Creating      proposals and provide best possible solutions for client’s requirement      with some value addition (if possible).
  
• Doing      insightful Web Traffic Analysis using tools like Google Analytics.
  
• Daily      monitoring and reporting of key numbers of businesses like traffic,      conversions, fallouts, renewals, revenue etc. Systematic competition      Tracking.
  
• Define      project timeline and expected results.
  
• Creating      complete Search Engine Marketing strategy for In-House Projects and my      clients, taking into consideration the marketing objectives, current    ;  positioning in their online sector, usability and design issues, and any technological   ;   constraints they may have.
  
• Implementation      of our SEO/SEM strategies, involving: building web pages, constructing      XML/RSS feeds, suggesting copy changes and recommending Meta data.
  
• The      ongoing monitoring and re-evaluation of Clients' strategies to maximize their      results across all major Search Engines, involving Web Analytics,      re-optimization of client’s site and content, and the sourcing of new and      relevant links for clients' sites.
  
• Researching      developments in search engine technologies through testing and analysis of      search results, reading patents/white papers and participating in forums      such as WebmasterWorld.
  
• Handling      the team of 18 people and giving workshops and training for coworkers and      team members (and new members of staff), including general SEO workshops.

   

• eMarketing      project planning and Execution:
  
  • Understanding   ;    clients’ requirement and project specifications
    
  • Develop    ;   & implement marketing plan for new product/service launch.
    
  • Plan,       prepare and implement the web marketing strategies
    
  • Resource       Allocation
    
  • Coordinating       with other departments as per the requirement of the projects
    
  • Define       the weekly work schedule of the web marketing team
    
  • Monitoring       the campaign execution and progress
    
  • Training       and development of the web marketing team (and some times content team       also)
    

Description: V-Angelz Cater services to international clients specifically from UK. The optimum of the activities of the company is related to Telecommunications, Finance and BPO. I worked in Finance Department as SEO Executive and my profile is to maintain the Ranking and Global Popularity of the websites in this department as SEO Executive.

Roles & Responsibilities: Search Engine Optimization, Revenue Generation (Loans Lead), on page and off page optimization, Link Popularity, Keyword Research and Analysis, Search Engine Submissions, Directory Submissions and Handled Team of two people.