Beverly Bankert - "PR & MarCom Assistance from Seasoned Professional - Freelance Consultant, United States"

REPORTED TO: Director of Marketing Communications, Grace Davison

RESPONSIBILITIES:

Collaborate with senior management to create presentations C-level presentations for 
Board of Directors and Investor Relations meetings

Responsible for coordination and development of global Town Hall meetings

Prepare submissions to the organization’s newsletter and contributed to the annual report 

Initiated internal communications campaigns that emphasizes organizational goals and achievements in 2009

Oversee the updating and development of the communications intranet to drive employee engagement

REPORTED TO: Vice President of Marketing, ConnectYourCare 

RESPONSIBILITIES:
 

Teamed with Sales and Client Services to design high-impact collateral pieces

Oversaw the completion of all large –to–middle market RFP requests

Prepared all corporate press releases and announcements  

Coordinated executive interviews with  national and local press including Inc. Magazine 
and Baltimore Sun

Authored two articles on consumer-directed healthcare; published in National Underwriter and California Broker Magazine

Developed internal communications pieces including corporate biographies and branding guide

Deployed targeted email campaigns that drive participation at company sponsored events

Produced Flash demonstrations currently running on corporate and partner websites

Moderated monthly prospect webcasts that review corporate mission and product offerings

Drafted detailed marketing requirement documents for future online product enhancements 

Monitored all web optimization efforts including Google keyword campaigns

Handled vendor negotiations and on-site exhibitor logistics at corporate-sponsored events

REPORTED TO:  President and CEO

RESPONSIBILITIES:

Prepared press releases for submission to industry publications and local newspapers

Authored compelling web content for corporate website 

Coordinated speaking dates and workshop presentations at association meetings and conferences

Heavy phone and email interaction with clients

Synchronized design and programming teams to develop client proposals
 

Organized monthly staff meetings and client teleconferences

Identified Request for Proposals through online research

REPORTED TO: Publisher

RESPONSIBILITIES:

Copyedited two 40 page publications

Wrote a bi-monthly food and restaurant column discussing regional culinary events

Successfully handled advertiser concerns and vendor negotiations to each party’s satisfaction while maintaining company objectives

Managed Publisher’s active calendar; scheduled meetings and attended events in her absence  

Advised on hiring needs, developed job descriptions and conducted first round interviews

Internship Coordinator- hired and worked with journalism students looking to broaden 
their print publication experience

Distribution and Delivery Coordinator- oversaw the monthly distribution of 100,000 issues

REPORTED TO:  Director of Marketing

RESPONSIBILITIES:

Supervised a call center floor staffed with 60+ employees

Drafted correspondence and prepared reports for management conferences

Assessed and communicated department staffing needs and conducted second interviews with employment candidates

Administered all new hire paperwork as well as drawing up and submitting all formal documentation including separation notices and writes up