Andrea B. - "Marketing & Sales Expert Strategist, Writer, and PR Savvy - Freelance Consultant, United States"

Awarded for providing excellence in leadership and inspiring fellow colleagues to advance their skills in becoming superior leaders.

1. Developed plans, strategy, and schedules in accordance with project; define and approve changes in plans and scope.
2. Manage, lead, motivate, and resolve conflict with project teams.
3. Defined and clarified objectives and specifications, built project team, collaborated with creative department directors, and maintained quality control.

• Develop marketing and public relations strategy and drive publicity campaigns for events and CD release
• Establish contacts and relationships with the media on both national and regional levels
• Write press releases, pitch letters, and organize and prepare related press kits materials. Pitch reviews, featured stories, and phone interviews.
• Communicate publicity news to sales/marketing colleagues
• Prepare online advertising campaigns, submit and analyze traffic and data

• Played significant role in short-term and long-term planning and cost-estimates for product lifecycle and marketing department, managed and increased the effectiveness and efficiency of Support Services (IT and Creative) and collaborated with Support Services in product design and development, coordination and communication between support and business functions
• Supervised product function and design implementation, defined product and website layout, content and design criteria
• Organized beta and email marketing campaigns and strategies, customer care methods including setup of frequently asked questions, troubleshoot and overall functionality of product, and composed online advertising and press releases for brand