Natalie M. - "Published writer & SEO/strategic marketing expert - Freelance Consultant, United States"

Currently writing how-to articles for Azeroth Advisor for World of Warcraft players. Includes game expertise, superior clarity of writing, and personalizing articles with filtermerge conditional programming language. 

• Instigated and led direct mail and email campaigns, including offer, message, tracking and target development for customer e-mail newsletter to spur repeat usage improving subscriptions and revenue by 5%.
• Led statistical modeling projects (seasonality, city pair success factors) with external vendors to identify seasonality effects on revenue resulting in 10% savings to Marketing's budget and a 15% increase in summer revenue.
• Spearheaded and implemented customer segmentation throughout the organization, including leading qualitative focus groups and analyzing quantitative survey results resulting in 10% increased revenue and subscriptions.
• Designed and implemented international sweepstakes to increase leisure revenue by 15%.
• Defined and executed promotions strategy; assisted in setting pricing strategy.  Analyzed subscription variance and trends to create and present weekly strategic recommendations to the highest members of the Boeing business unit’s leadership team.
• Increased revenue in Asia by 15% through creation of standard reports tailored to each global region served.