Tanya Thomas - "Tactical Marketing Campaigns - SEM, SEO, SMM,Link Acquisitions - Freelance Project Manager, United States"

Search Marketing and Optimization Marketing Knowledge + Experience Search engine optimization and marketing is in itself a systematic process designed to ultimately translate into the single most cost-effective form of advertising available in the virtual world for a digital domain. The better your pages and site rank on an engine's index for your competitive keywords, the greater your share of traffic delivery. This is what is ultimately known as 'organic' marketing. Organic marketing...

Search Marketing and Optimization 
Marketing Knowledge + Experience 
Search engine optimization and marketing is in itself a systematic process designed to ultimately translate into the single most cost-effective form of advertising available in the virtual world for a digital domain. The better your pages and site rank on an engine's index for your competitive keywords, the greater your share of traffic delivery. This is what is ultimately known as 'organic' marketing.  Organic marketing differs from paid advertising because it offers increased longevity at a much lower cost than ppc campaigns. 
No matter what niche, product or service your web site may offer, there are certain fundamentals which must be in harmony if you expect to dominate millions of other web pages and climb to the top of Google or another major source of online traffic.  Attention to these details increases your chance of success online and lowers your out-of-pocket costs tremendously resulting in greater return-on-investment for your advertising and/or marketing budget.


There are many aspects involved in SEO and SEM projects, here are just a few:

• Keywords and key phrases

   
• Content

   
• Linking strategies – internal and external

   
• Proper use of anchor text, web page titles, and acquisition of high quality links that deliver traffic

Always opt for Organic Marketing Efforts When Possible
You will realize increasing return on your investment and improved longevity of both SEO and SEM efforts. In the long term, this approach will always outweigh those results attained via paid campaigns. No matter how large or small your marketing budget, it is in your interest to hire an experienced professional who understands and can anticipate market trends and the absolute fundamentals of online advertising.    Paid marketing campaigns have almost no longevity once you cut off funding. This alone is reason enough to support an SEO or SEM project rather than paying for traffic delivery to your site.

Aside from being a demonstrated success at SEO/ SEM projects and link building campaigns; I am well acquainted with the following aspects of web design, development and marketing: HTML, CSS, JavaScript, XHTML, and various aspects of scripting and script installation.  I have a solid background based on continually achieving successful ranking results for clients, web sites and even short term projects.

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