I follow below mentioned SEO optimisation steps : 1. Keyword Analysis (Overture/WordTracker):
I generally use WordTracker for finding the Search Count of the Keyword. Find INTITLE and INURL for the keyword.
2. Content of Website:
This is charged extra if the site doesnot have keywords in the content as in meta tags
3. Site Structure:
We have to create a site that is easily spidered by the search engines and also attractive for visitors. We must "think like a spider". A search engine spider reads our web page like we would read a book. It starts at the top left, reads across, and then moves down.
Priority must be given then, to what we place near the top of our page. - This will also be charged extra
4. Optimization:
A spider places importance on what it reads highest on the page and so beginning with a sentence that includes our targeted phrase only makes sense. The term "keyword density" refers to the percentage of our content that is made up of our targeted keywords. Add keywords, Description and Title in every webpage of the website.
5. Internal Linking:
There are two main ways to insure that our site gets well spidered. The first is to place text links on the bottom of homepage to the main internal pages. The second is to create a sitemap to all our internal pages and link to it from the homepage. Do not use links in pictures and we should use important keywords in the links.
6. Human Testing:
Find out how it reads to someone who has no invested interest in the site and correct any issues they may bring up.
7. Submissions To search Engines and Directories: Submission of website to Google, Yahoo, MSN search engines. Submission of website in directories manually.
8. Link Building:
Link Popularity is one of the most important features of any search engine optimization process and it is the "Off-Page" Optimization of our website. We search the internet for relevant high ranking category websites and get linked within them.
Two Types of links services:
a. One way links
b. Reciprocal links
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