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Last 6 mos.
All-time
Feedback:
(4.91)
4 feedbacks
(4.91)
4 feedbacks
Hours:
47
47
Assignments:
8
8
See all Work History & Feedback
Location:
Irving, United States (GMT-06:00)
English Skills:
(self-assessed)
5.0
Member Since:
November 14, 2008
Last Worked:
November 20, 2009
oDesk Ready:
Yes
Related links:
Trends for
Online Assistants
John Gempel
-
"
Writer/Creative Director/Video Producer
-
Freelance
Project Manager
,
United States
"
Permalink :
$22.22
/hr
Overview
Résumé
Work History & Feedback (8)
Tests (2)
Portfolio (10)
If you want your marketing communications project to resonate with a target audience and therefore deliver results both in terms of sales and brand awareness, I can do the job. I am comfortable writing for all media (prints ads, broadcast, web, direct mail, collateral, etc.) and specialize in delivering exceptionally creative ideas that are strategically sound.
See All Work History & Feedback
(8 items, with Feedback)
Recent Work History & Feedback
Buyer ID
From/To
Job Title
Paid
Feedback
109913
09/2009 - Present
Content Writer for OB/GYN Websites
$444 (fixed-price)
Job in progress
132081
10/2009 - Present
Copywriter
$37 (1.67 hrs @ $22.22/hr)
Job in progress
74050
09/2009 - Present
Copywriter & SEO for ISP site
$215 (9.67 hrs @ $22.22/hr)
Job in progress
19604
11/2009 - Present
Advertising Copywriter
$178 (8.00 hrs @ $22.22/hr)
Job in progress
116522
10/2009 - 10/2009
Marketing oriented Copywriter
$204 (9.17 hrs @ $22.22/hr)
5.0 John delivered as promised. He did a good job of researching the subject matter and writing quality content for our client's technical websit...
L
Provider-to-Buyer Feedback:
No feedback given
See All Tests Taken
(2 items)
oDesk Tests Taken
Name of Test
Score
Percentile
Date Taken
Duration
U.S. English Basic Skills Test
4.75
93%
TOP 10%
05/14/2009
12 min
oDesk Readiness Test for Independent Contractors and Company Managers
01/29/2009
5 min
Recent Candidacies
Job Opening Title
Initiated By
Date
English text writer required
Provider
November 21, 2009
Salesletter Writer Needed for my first Software
Provider
November 21, 2009
Web Content Writter and Article Posting
Provider
November 21, 2009
Article Writing and Website Content
Provider
November 21, 2009
website content
Provider
November 21, 2009
Marketing Writer/Web Site Writer
Provider
November 20, 2009
Content writing for fitness website
Provider
November 20, 2009
Content Writer Needed for Home Improvement Website
Provider
November 20, 2009
Witty Copywriter
Provider
November 14, 2009
English SEO Copywriter Needed
Provider
November 10, 2009
Job Category Interests
Writing & Translation
Technical Writing
Website Content
Blog & Article Writing
Copywriting
Creative Writing
Other - Writing & Translation
Design & Multimedia
Video Production
Presentations
Other - Design & Multimedia
Sales & Marketing
Advertising
Email Marketing
Skills
Skill
Experience
Level
Last Used
Description
Film & video production
30 yrs
5.0
2009
I have written and produced film and numerous video projects with six-figure budgets that have achieved objectives and moved audiences to take the action desired by my client.
Writing
30 yrs
5.0
2009
I have initiated or contributed to numerous successful marketing communications campaigns, working at a high level of strategic thinking, conceptual ability and proficiency in the English language. I am proficient in all media (print and broadcast advertising, film and video, collateral, outdoor, direct mail, web and interactive, etc.) I am able to assimilate information about a new product/client and quickly craft a compelling and persuasive sales message.
Certifications
Date Earned
Name
Score
Percentile
Organization
Description
No Certifications
Employment History
From
To
Company
Title/Role
Description
06/1997
Present
Gempel Creative
President / Executive
Creative direction/writing
projects in all media for direct
clients both consumer and b-to-b; and for most major Dallas-area ad agencies.
02/1986
06/1997
The Maxfield Group/McKone & Co.
Associate Creative Director / Manager
Supervised
one of two creative groups working in virtually
all media including print, broadcast,
collateral, web/interactive, packaging, direct marketing, corporate video and business theater. Clients included Wilsonart, Daltile and American Olean.
01/1985
01/1986
The Carson Group
Writer/Producer / Team Lead
Heavy broadcast plus print advertising
for a supermarket chain, radio station,
car dealers and industrial accounts.
10/1984
01/1985
Freelance
Writer/Producer / Independent Contributor
Commercials, television
programming, and corporate film and video.
02/1982
10/1984
KTRE-TV
Senior Writer/Director / Manager
Wrote, produced and
directed local-market commercials.
09/1980
01/1982
NPL, Inc.
Chief Editor / Team Lead
Supervised post-production
of commercials, documentaries, and
corporate film projects.
01/1980
09/1980
Freelance
Assistant Camera/Editor / Independent Contributor
Worked on a
variety of commercials, feature and
industrial film projects.
01/1979
12/1979
Naval Weapons Center
Motion Picture Production Specialist / Independent Contributor
Created technical/documentary films from
script through final editing.
Education
From
To
School
Degree
Area of Study
Description
09/1971
12/1978
Southern Methodist University
Bachelors
Broadcast/Film
Bachelor of Fine Arts with concentration on broadcast film.
Project Title:
AirBand Communications direct mail program
Attachment:
airBandDM#3.pdf - 249.81KB
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
I concepted and wrote a series of four post cards promoted AirBand as an ISP for businesses. This campaign pulled 17% response rate.
Project Title:
American Concrete Pipe Assoc. ads
Attachment:
ACPA - 116.778KB
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
I concepted and wrote these two ads which were designed to persuade municipal specifiers to use concrete pipe instead of plastic pipe.
Project Title:
Health Gnome self mailer
Attachment:
HGSelf-mailer.pdf - 198.569KB
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
I wrote this direct mail piece for a healthcare services provider.
[+] enlarge
Project Title:
Wilsonart ad
Attachment:
none
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
I concepted and wrote this ad for a Wilsonart surfacing material. The ad used "public information poster" motif to stand out in the environment of home and garden magazines in which the ad appeared.
Project Title:
EDS brochure
Attachment:
EDS‹Surfer6.pdf - 328.12KB
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
I concepted and wrote this brochure for EDS was was intended to be the "lead" sales piece to be distributed to promising prospects.
[+] enlarge
Project Title:
Tarrant Regional Water District conservation campaign, part 2
Attachment:
TRWD Brochure_FINAL.pdf - 1056.381KB
Completed:
02/13/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
This campaign for the Ft. Worth, Texas, water utility was designed to encourage water conservation in the area. I concepted and wrote the TV spot, newspaper ads, outdoor boards and brochure for the campaign
Project Title:
JC Penney ad campaign
Attachment:
Penny - 331.452KB
Completed:
01/29/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
This is a national magazine ad campaign for the JC Penney "Home Collection" which I concepted/wrote.
Project Title:
IBM white paper
Attachment:
IBMWhitePaper.pdf - 787.785KB
Completed:
01/29/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
This is one of many such white papers I have written for IBM. The challenge with each is to absorb the concerns and mentality of a niche audience, then tell a persuasive story detailing how some IBM product(s) can help solve their problems.
[+] enlarge
Project Title:
Ironox
Attachment:
none
Completed:
01/29/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
This is an ad for an online heavy-equipment auction firm. I like its simplicity -- it doesn't even have any traditional copy, just what I wrote for the sign on the fence.
[+] enlarge
Project Title:
Tarrant Regional Water District conservation campaign
Attachment:
Water ads.pdf - 629.311KB
Completed:
01/29/2009
Category:
Writing & Translation > Copywriting
URL:
none
Description:
This campaign for the Ft. Worth, Texas, water utility was designed to encourage water conservation in the area. I concepted and wrote the TV spot, newspaper ads, outdoor boards and brochure for the campaign.
Hourly Assignment History
Buyer ID
From/To
Job Title
Paid
Feedback
132081
10/2009 - Present
Copywriter
$37 (1.67 hrs @ $22.22/hr)
Job in progress
74050
09/2009 - Present
Copywriter & SEO for ISP site
$215 (9.67 hrs @ $22.22/hr)
Job in progress
19604
11/2009 - Present
Advertising Copywriter
$178 (8.00 hrs @ $22.22/hr)
Job in progress
116522
10/2009 - 10/2009
Marketing oriented Copywriter
$204 (9.17 hrs @ $22.22/hr)
5.0 John delivered as promised. He did a good job of researching the subject matter and writing quality content for our client's technical websit...
L
Provider-to-Buyer Feedback:
No feedback given
118828
09/2009 - 09/2009
Copywriter - Advertising
$93 (4.17 hrs @ $22.22/hr)
5.0
L
Provider-to-Buyer Feedback:
No feedback given
112870
08/2009 - 09/2009
Create 2 landing pages for an immigration companies adwords campaign
$318 (14 hrs @ $22.22/hr)
5.0
L
Provider-to-Buyer Feedback:
No feedback given
Fixed-Price Assignment History
Buyer ID
From/To
Job Title
Paid
Feedback
109913
09/2009 - Present
Content Writer for OB/GYN Websites
$444
Job in progress
109913
08/2009 - 08/2009
Content Writer for Dentist Websites
$556
4.8
L
Provider-to-Buyer Feedback:
No feedback given
oDesk Tests Taken
Name of Test
Score
Percentile
Date Taken
Duration
U.S. English Basic Skills Test
4.75
93%
TOP 10%
05/14/2009
12 min
oDesk Readiness Test for Independent Contractors and Company Managers
01/29/2009
5 min
