SEO, Organic Search Marketing, PPC Management
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and new product or service launch to quickly hit the ground running!
Objective = Long term and on going business relationships
SEO, SMO, SEM and Link Building efforts collectively equal a systematic process designed to meet certain marketing objectives. Typical objectives include raising web site visibility and increasing visitor traffic to a specific URL. Additionally, almost every marketing effort is intended to raise SERPS or ranking for a search engine for certain keywords and phrases. No matter how you define a particular optimization or marketing effort, as individual tasks or as a collective process the goal is intended as a cost-effective alternative to pay per click marketing campaigns.
Going a bit further with this discussion...
Search engine optimization and marketing is in itself a systematic process designed to ultimately translate into the single most cost-effective form of advertising available. This is commonly referred to as SERP or search engine rank and page. In short, the better your site and internal web pages rank for your competitive keywords, the greater your market share of visitor traffic delivered by a particular search engine. Thus, you avoid the alternative which is to pay per click thru per visitor referral from the same search engine traffic and user population.
This is what is ultimately known as 'organic' marketing and, of course, the entire point is to provide your site with fresh, targeted human visitors without undertaking a ppc or other paid advertising strategy. Organic marketing differs from paid advertising because it offers increased longevity at a much lower cost than ppc campaigns.
No matter what niche, product or service your web site may offer, there are certain fundamentals which must be in harmony if you expect to dominate millions of other web pages and climb to the top of Google or another major source of online traffic. Attention to these details increases your chance of success online and lowers your out-of-pocket costs tremendously. What can and often does result is a cost effective search marketing strategy that does not deplete your business operating funds in the process of competing online. Obviously, this is but one strategy but it holds the most promise for new companies struggling to establish themselves in a highly competitive market.
There are many aspects involved in SEO and SEM projects, here are just a few:
Keywords and key phrases
Content
Linking strategies – internal and external
Proper use of anchor text, web page titles, and acquisition of high quality links that deliver traffic
Always opt for Organic Marketing Efforts When Possible and preserve your marketing budget for later efforts. In other words, why pay a search engine to send you visitors when you can earn a share at a lower cost for the effort? You may opt in with a paid advertising effort at any time in addition to establishing your site SERP within search engines.
There are still other strategies to acquiring visitor traffic to your web site. Most notably, social media marketing strategies. If you want to make your site more social and popular among Internet users, I suggest you contact me to discuss your particular needs.
“Tactical Marketing Campaigns”.
Tactical marketing efforts are designed in accordance with a given site’s needs. No matter how large or small your marketing budget, it is in your interest to hire an experienced professional who understands and can anticipate market trends as well as properly assess what your competitor's are doing online.
PPC Advertising:
If you do not comprehend keyword bidding in regard to online advertising - you need an experienced campaign manager. i.e.: Paid marketing campaigns or PPC offer no longevity when compared to organic marketing- once you cut off funding your campaign is over.
Aside from being a demonstrated success at SEO/ SEM projects and link building campaigns; I am well acquainted with the following aspects of web design, development and marketing: HTML, CSS, JavaScript, XHTML, and various aspects of scripting and script installation. I am passionate about the services I provide and will compare my particular project results with any online company or service provider claims. I am well acquainted with all aspects of search marketing and PPC advertising. My experience and proven results offer increased R.O.I. and fast turn around time when compared to that of others and I can prove it.
Contact me to discuss your marketing needs:
Tanythomas@odesk.comless