Changing How the World Works.
 
 
  • Feedback:   (4.80 of 5)
  • Percentile: 56%
    Based on 2 feedbacks
Total oDesk hours:
16
Location:
Las Vegas, United States (GMT-08:00)
English Skills: (self-assessed)
5.0
Member Since:
August 23, 2008
Last Worked:
November 27, 2008
Current Assignments:
2
Total Assignments:
8
oDesk Ready:  
Yes
 
 
 
 

Lisa Ebeltoft - Google Certified Internet Marketing Consultant (SEM, PPC, SEO) - Freelance Consultant, United States

I have management experience, Google certification, and an extensive background in all aspects of SEM and Internet marketing.  SPECIALTIES - Search Engine Optimization (SEO)  - Pay-Per-Click (PPC)  - Search Engine Marketing (SEM)  - Display Advertising  - Affiliate Programs  - Shopping Portal Data Feeds - Social Networking Brand Management - Internet Press Releases - Online Coupons - HTML Google AdWords Certification Validation...
See All Work History & Feedback (8 items, 2 with Feedback)
Recent Work History & Feedback
Buyer ID From/To Job Title Hours Feedback
57563 11/2008 - Present Monthly SEO 1 hrs
41340 11/2008 - Present AdWords Campaign Review and Analysis 1 hrs
56107 11/2008 - 11/2008 SEO consulting gig 1 hrs
45787 11/2008 - 11/2008 Expert to consult on PPC campaign 3 hrs
41340 11/2008 - 11/2008 Google OneBox Optimization 2 hrs
See All Tests Taken (2 items)
oDesk Tests Taken
Name of Test Score Percentile Date Taken Duration
Search Engine Optimization Test 3.25 90% TOP 10% 08/26/2008 26 min
oDesk Readiness Test for Independent Contractors and Company Managers 4.80 90% TOP 10% 08/28/2008 25 min
Recent Candidacies
Job Opening Title Initiated By Date
Google Adwords Specialists Provider November 26, 2008
Computer Help - Unable to Open Network Connections - HiJack This Log Included Buyer November 12, 2008
Expert SEO and PPC Expert to Join our Team Buyer November 9, 2008
SEO Expert Provider November 6, 2008
Internet Marketer Provider September 26, 2008
Job Category Interests

Web Development
Skills
Skill Experience Level Last Used Description
Affiliate Programs 8 yrs 5.0 2008
Display Advertising 8 yrs 5.0 2008
Google Products Data Feed 2 yrs 5.0 2008 http://www.google.com/search?q=sexy+red+dress

First page in Google organic search results for Hot Fash Google products data feed.
HTML 14 yrs 4.0 2008
Internet Press Releases 5 yrs 5.0 2008 http://www.prweb.com/releases/2008/03/prweb772054.htm
Example press release: 

"Hot Fash Heats up Sizzling Sin City's Fashion Landscape"
Online Coupons 2 yrs 5.0 2008 http://www.google.com/search?&q=hotfash+coupons

HotFash.com coupon placement on Google
PPC 4 yrs 5.0 2008 Google AdWords Certification Validation
https://adwords.google.com/select/ProfessionalStatus?id=DOhTWyTMIKBhKIgchtmqqA&hl=en_US
SEO 6 yrs 5.0 2008 http://www.google.com/search?q=halter+tops
Examples of HotFash.com current Google organic listings: “halter tops” #1, “sexy evening dresses” #1, “sexy tops”  #1”)
 
Shopping Portal Data Feeds 2 yrs 5.0 2008 Shopping.com, NexTag, Amazon, Shopzillia, PriceGrabber, etc. 
Social Networking Brand Management 2 yrs 5.0 2008 MySpace, FaceBook, StumbleUpon, Kaboodle, Flicker, Twitter, etc.
Certifications
Date Earned Name Score Percentile Organization Description
2007 Brain Bench Market Research Analyst Exam [Rusults PDF Available Upon Request]     BrainBench

Brainbench Market Research Analyst Exam taken 3/1/07
(full PDF report available upon request)

Overall Score: 3.61 
Scored higher than 75.0% of previous examinees.

Attitude Personality Factors
Percent Match With Job: 100.0%

Knowledge of Market Research
Score: 3.67, Scored higher than 82.0% of previous examinees.

Analytical Reasoning Ability
Score: 3.31, Scored higher than 76.0% of previous examinees.

Written English Skills
Score: 4.34, Scored higher than 90.0% of 7142 previous examinees.
2001 Market Research 3.61 75% Brainbench —
2008 Qualified Google Advertising Professional [DOhTWyTMIKBhKIgchtmqqA]     Google Google AdWords Certification Validation
https://adwords.google.com/select/ProfessionalStatus?id=DOhTWyTMIKBhKIgchtmqqA&hl=en_US
Employment History
From To Company Title/Role Description
03/2007 Present Legisima Fashion Group Director of Internet Marketing / Executive
In my current position I am responsible for all aspects of online marketing for the Legisima Fashion Group’s family of Websites including HotFash.com, WholesaleFashion.com, ModaalMayor.com, LasVegasPhotoStudio.com, and ShipMyOrders.com. While my main duties involve managing both organic and pay per click search engine placements, I also control shopping portal feeds, brand presence on social media sites, and various other marketing efforts.
(Examples of HotFash.com current Google organic listings: “halter tops” #1, “sexy evening dresses” #1, “sexy tops”  #1”)
01/2002 12/2006 All Internet Advertising Director of Product Management / Executive
At All Internet Advertising I was in charge of the development and management of the entire suite of online marketing products the company offered. These included search engine placement, website optimization, conversion consulting, pay-per-click advertising on our network as well as management of Google AdWords and Yahoo Sponsored Search, affiliate marketing, website translations, web design, online press releases, and email list management. In this capacity I was responsible for a support, technical, and research staff of over one hundred employees.
03/2000 11/2001 Lowestfare.com Web Project Coordinator / Team Lead I was involved in many facets of Lowestfare's online technology and marketing. One of my main duties was managing a multi-million dollar partnership with NBCi.com. The marketing aspects of this partnership included direct email, advertising placement on the NBCi Internet site, and commercials on the NBC television network. I also oversaw the development of web projects from inception through project completion including an affiliate program through Commission Junction and an online travel community. My responsibilities included project identification, contract negotiation, developing vendor relationships, and management of programming projects.
09/1998 05/2000 Minnesota Population Research Center Web Developer / Manager My employment at the Minnesota Population Research Center's Historical Census Project originated as part of an electronic dissemination grant the Project received to make its database accessible online. In the beginning, I played a major role in the design of the format and graphics for the public site. Later I was in charge of the team that developed the Center's intranet site.
Other Experience
University of Minnesota Center for Internet Studies
Research Assistant 
University of Minnesota Center for Internet Studies
UNLV Graduate Student Association
Vice President 
UNLV Graduate Student Association
Education
From To School Degree Area of Study Description
03/1995 05/1998 University of Minnesota Doctorate Ph.D. Student in History / Internet Studies Ph.D. Student 

Research assistant at  University of Minnesota Center for Internet Studies
09/1991 05/1995 University of Nevada Las Vegas Masters Masters Student in History Masters Student
09/1985 05/1991 University of Nevada Las Vegas Bachelors Undergraduate Student with History Major /Communications Minor Bachelors Student
No items in portfolio
Hourly Assignment History
Buyer ID From/To Job Title Hours Feedback
57563 11/2008 - Present Monthly SEO 1 hrs
41340 11/2008 - Present AdWords Campaign Review and Analysis 1 hrs
56107 11/2008 - 11/2008 SEO consulting gig 1 hrs
45787 11/2008 - 11/2008 Expert to consult on PPC campaign 3 hrs
41340 11/2008 - 11/2008 Google OneBox Optimization 2 hrs
57563 09/2008 - 10/2008 Manage Pay Per Click Campaign 5 hrs
58595 10/2008 - 10/2008 shopping ranking 3 hrs
Fixed-Price Assignment History
Buyer ID From/To Job Title Paid Feedback
58595 09/2008 - 10/2008 Google Base setup shopping top ranking needed —
oDesk Tests Taken
Name of Test Score Percentile Date Taken Duration
Search Engine Optimization Test 3.25 90% TOP 10% 08/26/2008 26 min
oDesk Readiness Test for Independent Contractors and Company Managers 4.80 90% TOP 10% 08/28/2008 25 min