Just six months after signing up as a provider company, oDesk jobs account for 25% of five-year-old Ahmedabad, India-based DIGICorp's workload. We talked to cofounder Abhishek Desai about oDesk's part in the rapid growth of his online custom application development business.
Q: Some providers describe a learning curve before establishing themselves on oDesk. When did it click for you?
A: I think the best thing I did was creating my profile and my company's profile as per guidelines provided by oDesk. Also, I apply to carefully selected jobs that I think we are really capable of doing. And I write personalized cover letters for all my applications. I don't believe in just copy-pasting readymade cover letters. Because of all these, I can say I hit the ground really fast after becoming a member of oDesk.
Q: When you're choosing which jobs to apply for, what tips you off about the best opportunities, versus the ones you decide not to pursue?
A: We tend to apply to jobs of a certain size, usually four weeks or longer. That does not mean we don't do smaller jobs -- if a job is interesting enough, we tend to pursue it. From the job description a buyer has written, you get to know how much the buyer is interested in really going forward. I like to work with a buyer who is equally excited to have his/her project up and running.
Q: If a buyer asks you how to attract the best providers, what's your advice?
A: Carefully choose them by reading their cover letters first. Make sure you have providers who have written a personalized letter for you. This means the provider cares about your job and he/she has already spent time understanding it. After that, it depends on the interview. Go for the provider who is as passionate for your project as you are.
To read the full interview, click here.