oConomy
March 12, 2009 by Amit Bakshi

Today we continue our coverage of hot skills in demand at oDesk by shining a spotlight on WordPress.  WordPress is the most popular blogging platform on the net, especially for corporate blogs.  A combination of flexibility, ease of use, and reliability has led many, including us at oDesk, to choose WordPress to power their blogs.  Yep, the blog you’re reading right now is run on WordPress.

WordPress is open-source and free.  One of WordPress’s major strengths is the variety of widgets available for the platform. Widgets are small programs that add extra features to your blog.  Many of these are behind-the-scenes sorts of things to make life easier for the blogger, but others, like the animated tag cloud towards the bottom-right of this blog are fun toys for readers to play with.  And since WordPress was designed with a such a flexible plugin architecture, bloggers and developers will continue to improve upon what is already available as blogging continues to evolve.

Now, let’s take a look at WordPress’s growth on oDesk.

wordpress-developers

In early 2008, there were just over a hundred WordPress jobs posted per month on oDesk.  A year later, it’s grown to over 500, and the growth seems to be accelerating.  This growth seems recession proof, likely because as budgets get tighter, and companies are looking for ways to stretch every dollar, they are realizing that blogging is a cheap but effective way of furthering a company’s marketing goals.  But, to make the most of a blog, companies need someone who can infuse it with their style, branding, and look-and-feel.  That’s where WordPress developers, like the 3,351 on oDesk, can provide value.

The best way to learn more about WordPress is to start your own WordPress blog.  The official WordPress site has almost everything you need to get started.  Be sure to check out their Plugin Directory to find all the latest editions and widgets available to make your blog unique.  You can then turn your new blog into a showcase of your (or your company’s) many talents.

Amit Bakshi

Vice President of Marketing at LawPivot

Amit Bakshi is the Vice President of Marketing at LawPivot. He formerly served as Product Marketing Manager for oDesk.