The Way We Work
June 10, 2009 by Tamara Rice

It’s worth repeating: Twitter is quickly becoming the most powerful arena of social media.  Those founding small businesses or building their own empires–who don’t wish to be bothered with what Ashton Kutcher is doing–might like to follow some of these insightful entrepreneurs. (P.S. We threw in a few tweeting companies too.)

twitter-guy-kawasaki @guykawasaki (Guy Kawasaki): Besides being managing director of Garage Technology Ventures and a columnist for Entrepreneur Magazine, he has 130,000 followers.
Why we follow him: He has a worthwhile blog: How to Change the World. If that’s not reason enough, check out his archive of marketing posts. He knows what he’s doing.
twitter-dave-snyder @davesnyder (Dave Snyder): He’s the co-founder of Search & Social, an internet marketing company that has done extremely well.
Why we follow him: Though he sometimes veers into the realm of personal chatter, when he talks business and marketing, he’s worth it.
twitter-anita-campbell @smallbiztrends (Anita Campbell): She is not only the editor in chief of Small Business Trends, she is an entrepreneur herself and consistent tweeter.
Why we follow her: In short–and as her business suggests–she’s on the cutting edge of trends and her tweets are always on point, never off topic.
twitter-bizzia @bizzia (Bizzia): Of course, these are the tweets from the Bizzia website, which strives to bring news, strategy and business thought to entrepreneurs everywhere.
Why we follow them: Simply put, you won’t have to go looking for the latest business news stories. Let the business news come to you.
twitter-the-biz-guy @thebizguy (Adam Toren): As the co-founder of business networking site, Adam has a lot to say about success in the marketplace.
Why we follow him: He sticks to the basics and offers interesting articles. But if you already have YoungEntrepreneur Blog’s RSS feed, this would be overkill.
twitter-evan-williams @ev (Evan Williams): We’d be remiss if we didn’t mention the co-founder of Twitter, Evan Williams.
Why we follow him: Sure he gives shout outs to celebrities, but he shares his wisdom sometimes and has over 800,000 followers. Genius entrepreneur.
twitter-michael-arrington @techcrunch (Michael Arrington and More): The man behind the technology news titan TechCrunch is worth your time–even if you’re often hearing from someone else.
Why we follow them: TechCrunch give you real-time valuable tech/business information–such as go get your vanity Facebook URL right this minute.
twitter-fred-wilson @fredwilson (Fred Wilson): He is the highly successful managing partner of Union Square Ventures and you can check out his blog too.
Why we follow him: Sure, sometimes he’ll tell you what Broadway musical he’s at, but when he dishes out advice or tidbits of business, you’ll be glad you hung in there.
twitter-christine-perkett @missusp (Christine Perkett): She is the founder and CEO of Perkett PR, and received the PR Executive of the Year award in 2008.
Why we follow her: Because by watching her style, you’ll know how you can benefit from Twitter, and because even Business Week follows her, that’s why.
twitter-eugene-lee @eugenelee (Eugene Lee): He is the CEO of SocialText, which gave birth to Enterprise 2.0 and the first enterprise wiki.
Why we follow him: He’s low on personal chatter and heavy on business and tech talk. What’s more, he’s not just promoting himself.
twitter-beverly-davis @sundaycosmetics (Bev Davis): This inspiring entrepreneur and founder of Sunday Cosmetics, shares her innovative thoughts and sometimes gets spiritual.
Why we follow her: She shares links to entrepreneur success stories more than she gives shout outs, and she has built her own future–why not pay attention?
twitter-rick-m @rickm (Rick Myers): In a time of unemployment, his job search site Talent Zoo has been a huge success.
Why we follow him: This is not your ordinary tweeter. He tends to stick to business–international news, economic trends, etc. Read his tweets and you’ll know.
twitter-becky-mccray @beckymccray (Becky McCray): She’s one of the authors at Small Biz Survival, and speaks from the experience of her own retail liquor store and cattle ranch.
Why we follow her: Now and then she’ll tell you what beer she’s drinking, but she’s savvy and has business insights that make her a worthy guru.
twitter-gary-swart @garyswart (Gary Swart): He’s the CEO of oDesk and an innovative businessman with a history at Pure Software and IBM.
Why we follow him: Sure, he’s the boss, but he also keeps his eye on offshoring trends and the changing face of business. He’s fairly new to Twitter, but give him time.
twitter-richard-branson @richardbranson (Richard Branson): Well, he hardly needs an introduction, but if you haven’t heard of the various Virgin brands you can check out Branson’s bio here.
Why we follow him: He’s fascinating–we’ll say it. But he tweets quite often with fellow (albeit less wealthy) entrepreneurs in mind.
twitter-zappos-ceo @zappos (Tony Hsieh): He’s the brilliant entrepreneur (millionaire) CEO behind
Why we follow him: Though he enters a lot of personal tweets, following him will be a masterclass on how use tweets to strengthen a team.
twitter-schwartz @sunceoblog (Jonathan Schwartz): To understand this Sun Microsystems CEO, you can check out his blog.
Why we follow him: If your business is software, Schwartz is one to watch. Plus, he worked his way to the top–is there anything more inspiring than that?
twitter-loic-le-meur @loic (Loic Le Meur): To learn more from Frenchman Le Meur, who is CEO of Seesmic, you can check out his blog.
Why we follow him: He’s into innovation and uses his tweets to provoke and gain feedback for business purposes. It’s a smart move.
twitter-mark-cuban @mcuban (Mark Cuban): His Blog Maverick was voted one of Business Punditt’s 50 Best Business Blogs of 2008.
Why we follow him: Some days he’s all about personal chatter, but on others he tweets like an insightful businessman who knows he has a following.
twitter-tpentrepreneur @tpentrepreneur (Michael Michalowicz): Known as the Toilet Paper Entrepreneur, Michalowicz’s blog and book have given him a mighty platform.
Why we follow him: To be sure, his mission is to make you, a fellow entrepreneur, successful, and his tweets are composed with that in mind. Enough said.
twitter-rand-fishkin @randfish (Rand Fishkin): The SEOMoz CEO is a young Seattle entrepreneur who speaks internationally on the subject of SEO.
Why we follow him: Amid some personal chatter, followers will find the rhythm and lifestyle that make a successful entrepreneur tick–and gain wisdom along the way.
twitter-sumaya @sumaya (Sumaya Kazi): Kazi is one of the youngest entrepreneurs on this list. She works for Sun Microsystems and founded The Cultural Connect.
Why we follow her: At a glance, you might miss the buzz and get stuck on her age, but her tweets are like a mini blow-by-blow reality show on entrepreneurial gumption.
twitter-steve-case @stevecase (Steve Case): Case co-founded AOL–do we really need to say more–and started Revolution.
Why we follow him: Case is still on the cutting edge of business, and even if you believe this is his assistant tweeting, the links and news are invaluable.
twitter-rajesh-setty @upbeatnow (Rajesh Setty): He blogs at Life Beyond Code and he has founded several companies.
Why we follow him: He dances the twitter line between personal rants, chatter and business. We like the business end the best.
twitter-diane-hessan @communispaceceo (Diane Hessen): She’s the CEO of Communispace, which manages over 300 online communities.
Why we follow her: She sticks to business most of the time and keeps us well-informed. You can’t ask for much more from this savvy businesswoman.

And, if you’re still not following @odesk on Twitter, what are you waiting for?  Don’t have time to Twitter?  oDesk has 528 Twitter Professionals to help you manage your business’s presence on Twitter.  Twitter is one of oDesk’s fastest growing skills, as we reported last month.

Tamara Rice

Freelance Writer and Editor

Tamara Rice is one of several freelance writers on the oDesk Blog team. She joined the oDesk marketplace in 2009, after more than six years on staff at an award-winning national magazine.

  • hcg weight loss canada

    This is my first time pay a visit at here and i am
    genuinely pleassant to read all at alone place.

    • Nia Rianti

      and great to follow

  • Herbalife Products

    I’ve been already following some of these guys, I think they are a great bunch.

  • Anand

    great list. will check out. @bootstraptoday

  • Nike

    very prefect!

  • Anthony Trollope

    This list sure has kicked off my new account following. Thanks for the inspiration!

  • Holiday Rentals Mauritius

    Nice post…follow me at

  • maulana

    nice information, it’s helpful
    my dreams is that i can be a success young man, like those people

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  • Herbalife

    This group of twitters make up the top few percent that carries the twitter platform. Without them, twitter would definitely be less of a success.

  • Mauritius

    Guy Kawasaki with +130 000 is really amazing. I have seen his videos in the past, like about mission statement generation etc. His information is also really good for training. I didn’t expect him to be listed here, but when i saw him listed i should say that I wasn’t astonished cause like you say, he knows his industry really well and he is worth it!

    What i really appreciated was when he mentioned that when you create a business you shouldn’t just do it for the sake of making money, but to create something that is beneficial for the customer and also brings him an improvement in the way he does things.

    This is what we also consider in our business. Please follow us on @Isla_Mauricia for the tropical island Mauritius in the Indian Ocean where we offer individual beach front villas making dream holidays come true. Catch up with you later guys!

    bye bye, Dietmar

  • Mary Anne Nagy

    Interesting array of different people doing different things, and some of whom I already follow and some I am now interested in learning more about. Thanks for taking the time to gather the list.

    Mary Anne Nagy
    My Blog

  • Tamara

    Hey, if you are reading this list of executive Tweeters to follow, you should check out our other article on execs and Twitter here:

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  • Tapasya Pundir

    Hi there,
    This is my first search to find an online work. if somebody reads this please guide me to get some easy work which can fetch me some money. Take me as a newcomer. I am a freelancer editor working from home. At this juncture I dont work in any office nor have any business or office. I do not have a website. PLEASE HELP!

    Tapasya Pundir

  • Oziel Alexandre Bispo

    i liked it very much ..follow me

  • e

    boring… a bunch of old pros, yes, but old hat. let’s see some new blood

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  • Christine Perkett

    Thank you so much for including me – I am very flattered and appreciative. Great list of others for me to follow as well – and I love that you provided reasons and what value you see from each person.

    Thanks so much,
    Christine Perkett


  • John Sullivan

    I rather jump off a bridge head first then follow Guy Kawasnobi
    I mean when will people STOP glorifying and sucking up to losers?

  • Jeff Bussgang

    Nice list! I can’t believe you left off Jack Welch! (@jack_welch). I’ve never met him, but he actually sent me a direct message on a piece of feedback I gave on one of his posts. He’s very fun to follow.

  • Tamara

    Hey, all. Totally floored and humbled that Steve Case has read and tweeted about my list! But please know, my comment about the assistant wasn’t meant to be a “cheap shot” in any way.

    I’m a lighthearted writer and just was acknowledging the fact that when big wigs like Case tweet, a lot of people accuse such busy and successful individuals of having a ghost-tweeter.

    Not knowing or caring about the difference with Steve, I just wanted to make sure that if there was anyone who would scoff at it being him, they should get over it and follow him anyway. I am thrilled, however, to see it’s not only really him but he SAW my little ol’ post and tweeted about it!

    He might now be my favorite entrepreneur of all time. And that’s NOT a joke. =) I think I got a little crush …

  • Fern Reiss

    You forgot me for tweets on writing/publishing/branding, ( but otherwise, great list :*)
    Thanks much,

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  • Deniz

    great list of people twittering interesting content.

    I am twittering @Outsource2Guate and use a lot fo the input of these guys mentioned.

    Saludos, Deniz

  • Tamara

    Glad it’s been helpful. It was a fun list to compile.

  • Diana Taylor, Pug At The Beach

    Excellent info. It’s always nice to see what others in the business are doing/saying. Thanks for sharing.

    Diana Taylor
    Top Dog
    Pug At The Beach
    Delray Beach, FL

  • Adam

    I am following about a half dozen of these guys..guess I will add the others others as well.

  • Priyanka D

    Good list! Will be checking them out…


  • Tim Baran

    Great list. Thanks for compiling and posting!

    I especially appreciate @smallbiztrend

    Very useful site you’ve built. Keep up the good work!

    @BaranLLC (prof) @GothamTim (personal)