The Way We Work
November 3, 2010 by Gary Swart

This post is republished from an article appearing on FoxBusiness Small Business Center on November 2, 2010.

I’ll be the first to admit it, I’m super competitive. Most mornings you’ll find me in the pool or on a bike, trying to best a recent personal record for laps or mileage. I’m never one to pass up a fun wager on netting “audience choice” votes at conferences.

I keep a keen eye on the trends in our space, and ask tough questions to encourage our team to be first out the gate with the next great feature. But how much competitive spirit does a small business need? How do you breed a healthy balance of competition for your company?

For most small businesses, competition is a necessary survival tactic. You likely have a good idea of who your competition is, how their products compare to yours and how their metrics of success track against your own. There is a certain amount of rearview-mirror gazing that is required to make sure you maintain an ongoing sense of where your competition is and how their movements may impact yours. But every business needs to find its own road to success–the superstars in any field have never been the ones who followed the crowd.

I was recently asked why my company, oDesk, doesn’t highlight features to support fixed price work, since one of our perceived competitors has made its bread and butter on those features. As I see it, making such a change would be akin to defining success by doing exactly what our competitor does, only slightly better.

Maybe it’s my overly-competitive side talking, but that just isn’t good enough.

If a business is going to find that breakout success we’re all striving for, it needs to approach the same problems in a new and different way.

Facebook didn’t get to 500 million users by being a mildly better version of MySpace. Instead, it approached networking from an alternative perspective that users found more reflective of the way they naturally wanted to socialize online. For our team at oDesk, this means tackling remote work from angles that haven’t been considered before, which we won’t be able to do if we’re making decisions for our business solely based on mimicking others’ successes.

Businesses that focus too much on the competition will find they miss their own obvious opportunities to stand out. Following the “established” road in your field will steer you away from the things that make your product or service unique in the first place, and will keep you from being the buzz-driving, revenue-exploding, breakout success you’ve been striving to become.

Like driving a car, running a small business is a balancing act between action and reaction. Looking at competition in the rearview does little good when you know that the biggest opportunities for success lie in the journey ahead.


Gary Swart

Chief Executive Officer

Gary Swart is the CEO of oDesk, the world’s largest online workplace. Gary is a thought leader in entrepreneurship; how best to hire and manage teams; and the future of work, including online work. He is passionate about helping small businesses thrive, fueled by his extensive experience working with startups and small businesses that use oDesk, as well as by mentoring entrepreneurs and business school… read more

  • http://malnadstudios.com Malnad Studios

    Gary,
    This is a great post and I know who your competition is, but please keep Odesk as a hourly employer. I use the other company for larger project and Odesk to build my team. I can build my own company, which I’m doing, in Odesk. Over the long run Odesk will be bigger and companies like mine will have larger teams on Odesk. Other competitor is just one-off gig, once a while I give them a project or two.
    Don’t ever try to imitate a competitor, they are in different space and moreover I recommend removing the fixed pricing all together. I perceive Odesk as an umbrella for small and medium size companies.

    Thanks
    Malnad Studios