With holidays and the end of the year looming, many business owners are burning the midnight oil—not just at work, but also with personal commitments to family and friends.
Bringing freelance help on board gives you an extra pair of hands to help power through your to-do list. Here are 10 ways freelancers can help you manage the holidays and go full steam ahead into 2014.
First, get through the holidays
1. Connect with a personal assistant
There's a long list of things personal assistants can help with, from getting your holiday cards out the door to researching leads for you to connect with in January. You can search for skilled professionals with a variety of backgrounds—from design and marketing to writing and administration—and find a personal assistant with the skills you need.
2. Prep your website for the holidays
If you expect a rush of web traffic over the next few weeks, get your website ready: you can find a web designer to review your site and recommend steps that will make your site more user-friendly—and more conversion-friendly—today.
3. Send deals to delighted customers
One way to get an end-of-year boost in sales is to offer your fans a deal or discount. Wondering the best way to approach it? Connect with an email marketing specialist who can design a promotion that will get attention and attract sales.
4. Thank clients with a custom holiday card
E-cards are a cost-effective way to connect with customers during the holidays and thank them for their business. If you’re short on time and know-how, a graphic designer can help you create a custom card that will look great and won’t get distorted when it loads in someone’s inbox.
5. Have a bookkeeper prep your tax information
From bookkeeping records to forms you need to distribute to staff or contractors, compiling your records is necessary—and time-consuming, especially if you've been too busy to stay up to date during the year. Save yourself the stress and hire a bookkeeper who already knows what they’re doing to prep everything you need for your accountant and the taxman.
Launch into 2014
6. Turn mobile app dreams into reality
If you're wondering whether an Android or iOS app is the right step for your business, you don’t have to muddle through the process alone. A mobile app developer can help you decide what functionality is appropriate for your needs, then create it for you.
7. Boost Facebook likes
Keeping up with the changes to Facebook marketing can be a job in itself. Luckily, there are social media specialists who have the knowledge and expertise to do it for you! They can help you come up with—and carry out—a new marketing strategy to maximize your imprint on the Facebook community.
8. Improve your website’s search engine rank
There’s one constant when it comes to search engine optimization (SEO): you need to have good, relevant content on your website to rank well in search results. Writing and researching both topics and trends takes time, but an experienced content writer can help you build a solid library of information.
9. Refresh your website
It's easy to put off a website redesign, but if your website isn't equipped to support your big plans for 2014, this is a good time to start thinking about a redesign. An experienced web developer can help create a site that will bring you closer to your marketing and conversion goals.
10. Improve your customer service
Your customers expect a timely response when they reach out with questions, comments or problems. Whether you need ongoing help or just a boost to keep up with seasonal demand, a skilled support representative can field requests, respond to questions, and follow up when needed.
How to hire a freelancer
If you haven’t hired a freelancer before, or aren’t sure the best way to do so via oDesk, our Client Resource Center has all the information you need to build your remote team today and on an ongoing basis.