It’s the most wonderful time of the year… unless you’ve been tasked with finding a suitable holiday gift for your company’s high-priority clients. Get something too generic and they will barely register the effort, or go out on a limb and you risk offending someone; spend too little and the gesture will look insincere, or spend too much and you’ll make your customers wary of ulterior motives.
To avoid all these pitfalls, oDesk VP Matt Cooper recommends forgoing a physical gift and instead treating clients to a meal. In his recent column for Inc., he explains that a holiday lunch will not only help strengthen the trust between you and your customers, but it will also give you a chance to hear first-hand opinions from your most valued clients:
“Taking your clients out to a meal gives you an opportunity to get to know them through dynamic conversation. You can learn what makes them tick and get valuable feedback to put toward your business. Perhaps there's a pain point you've yet to address or a feature they wish you'd roll out. Use this time to get in their head—but don't forget to be yourself.”
Read the rest of Matt’s article here!