Startup Resources
January 3, 2014 by Guest Blogger

By Nicholas Wright, CEO at AppInstruct

How do you build a mobile app? This is the very question I myself had 13 months ago. I answered the question by hiring the relevant domain experts, and in the process created AppInstruct’s Online Course — designed to teach how to make an app to all of us who have an app idea.

This post begins a series here on the oDesk blog, where we’ll explore both the technology and business aspects of app making — either as a start-up, as a hobby to create additional income, or to promote an existing business.

The great thing about the oDesk platform is that it provides a remote network with all the design and programming expertise you need, allowing you to manage the process part time from home. This enables you to validate your idea, whilst remaining secure in your day job.

So where to start? Well, the first question you should ask yourself is:

Should I learn to code?

It is an often-overlooked fact that the programming languages used to build native Apple and Android apps — Objective-C and Java, respectively — are two of the hardest to learn.

This means that for anyone starting out without prior coding experience, the quickest route to market is going to be contracting out the programming. If you have no prior coding experience, you can expect it to take you more than six months of full-time study to become competent with Objective-C or Java. To develop real expertise, you can expect it to take 18 months.

For those with prior coding expertise in the popular web languages — such as PHP, Ruby or C# — learning Objective-C or Java would be easier, but there will still be three to six months of committed study before you become proficient enough to make reliable mobile apps.

It should also be remembered that programming requires a logical and mathematical mind; hackers become hackers because their innate abilities and interests predispose them to start coding at 13, much like elite athletes and novelists. It’s not for everyone.

But for those with the time, there are several good online resources that will help you learn to code. For absolute beginners, there’s Codecademy (which just released an on-the-go “Hour of Code” iPhone app). For the more advanced, Team Treehouse and Pluralsight are good options. If you want to learn the broader technical and business skills required, AppInstruct complements and provides an alternative to these app programing resources, with topics including user experience and user interface design, project and product management, and how to recruit and manage a development team.

It’s not just about the code

The small screens of mobile devices make user interface design more critical than on the web. Users’ fickle engagement make user experience design arguably the single most important factor in determining whether your idea will become a successful app. Indeed, it’s more significant than being able to program well, which is a given.

Along with the technical aspect, there’s also the business aspects associated with launching any new venture — be it a start-up or a side business — such as validating a customer need, drafting a business model that addresses monetization, and finding the legal and marketing skills required to protect and promote the intellectual property you create. Marketing the app is one of the most important aspects in any launch, given that both the App Store and Google Play each contain about one million apps.

While that sounds like a lot to compete against, it’s worth remembering that the market is increasingly global — meaning the potential customer base is counted in billions. As smartphones become more pervasive, penetrating developing economies such as China and India, the opportunities only continue to grow. Indeed, Gartner has forecast the value of the mobile economy as tripling over the next 3 years, to $74.5 billion.

So with a coding course taking many months and not all of us blessed with the mathematical and logic skills required of the best developers, in our next post we’ll explore how much it costs to hire a developer in our next post.

Editor’s note: To read more from Nic Wright and learn more about mobile app development, check out these related blog posts.

Nic Wright

Co-founder and CEO of AppInstruct

Nic Wright is co-founder and CEO of AppInstruct. He is actively involved in the start-up space, mentoring other founders with mobile, fundraising and legal advice. Nic’s favorite app is WhatsApp, which allows him to remain in contact with family in America and England.

  • Dennis

    Hi nic
    My name is Dennis an I’m in the process of getting my app idea protected now. would you or do you no somebody I could pitch my idea to for some stake in ownership in my app in exchange for getting my app in the App Store an to help market it

    • Daniel

      How in the world can you get an app idea protected?

    • Chris Warburton

      Hi Dennis.
      I was reading your posts on Disqus
      How did you get on with your App idea?
      Do you have any advice for me if I want to create, or someone else create for me a social media app that is quite complex like Facebook?
      Hope all is happy with you!:)

  • Inga Kletsova

    Hm…I would say “no” to both, learning code and hiring developers. Creating a good app is not that difficult today and there’s no need to know coding. There’s a great number of app-builders to choose from. The most important thing is making a right choice. E.g. I used Snappii platform to create apps for both Android and iOS and liked it very much. It’s easy and powerful enough.

    • Daire Bermingham

      Thanks Inga. One has to keep in mind the bias nature of these articles when you see who writes them! I’ll be checking out snappii platform!

      • appinstruct

        Hey Daire – wasn’t looking to be biased – but I’m not aware of any highly profitable (from a valuation or revenue perspective) app that has yet been built using a platform tool – platform tools have their uses if you’re looking to build something for, say, a local sports club to use internally – but if you expect to create a business around your app, then shortcuts are unlikely to get you there – the limitations of these tools are simply too great – the decision should be based on the outcome you are seeking, not necessarily cost and ease. Nic

      • kudzai

        “Like”…lol. Good answer

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  • Derek

    Hey Nick, My Name is Derek, I have what I believe (and many other peers I have pitched the idea to)to be a great app idea that could become a vital communication tool for millions a solve a need in the marketplace that consumers would jump all over. Now as you allude to above not everyone has the time, resources or understanding to accomplish creating/designing a good app that is functional and useful to the general public. Although i have the audacity to likely achieve this on my own (learn how to code and understand the business aspect of developing an app) i am not sure i would be able to get it done in time. I fear that a larger company or design team would fill this massive void in the market place before i could get the app idea to market effectively. Retrospectively i do not have alot of funds to hire or contract out such work and funding platforms like kickstarter wont fund projects that include app design or development for social networking; which is exactly what this app is designed to serve. What would you do, can you provide me any feedback or advice as to how to approach this conundrum?

    • Nic

      Hey Derek, I totally understand your problem and the lack of time issue is one shared by many. Indeed, in designing our Course it’s one we’ve looked to address, by focusing on just the key aspects a would be entrepreneur like yourself needs to know to get started – each module has been designed to be completed in an hour, so in one weekend, or an hour a day for a fortnight, you’ve the expertise to know how to push on.

      Having completed the Course, you’ll know enough to make an informed decision on whether your idea is worth investing more of your time in. If it is, and you don’t have the funds to engage a development team through oDesk (where the rates are very competitive), then you may need to spend the time learning to code or find an investor to help fund an initial build.

      The fourth option open to you, is to seek a technical co-founder for your idea. We’ve had feedback from developers that they like our product, because it enables non-technical people to approach them sensibly with their idea: they understand what’s involved in making software so can engage meaningfully.

      The best place to find these will be locally, search sites like Meetup to find relevant groups like ‘mobile developers’, ‘iOS developers’, ‘android developers’ etc.

      As for your concern that a large existing company will move on your idea ahead of you or in competition to you, whilst that can’t be ruled out I wouldn’t let it stop you trying – none of Google, Facebook, or even Apple would exist today, if their leaders were prevented for acting for similar fears.

      What’s more, there’s a very real current example of that not working in the established company’s favour, indeed backfiring – Facebook’s Poke app, was possibly the best thing to happen to Snapchat…