The Way We Work

Make it Viral: The Secrets of Web Video Success

March 12, 2012 by

One trillion. Not only is this a number with a whole lot of zeros, it is also the number of playbacks on YouTube in 2011. And those viewing numbers are not getting any smaller — in fact, online video’s explosive growth will probably add a few more zeros with this year’s roll out of Internet-enabled Smart TV sets (not to mention the new high-resolution iPad). This growth in online video offers unique opportunities for small businesses and freelancers. Unlike advertising on television, you do not have to buy “air time” for online video. Neither do you have to confine yourself to the 30-second spot or to selling within the conventional commercial format. On the Internet, a small business has a much greater chance of attracting relevant eyeballs and winning new customers in a cost-effective way. And video advertising can take varied and creative paths (witness the iPhone in a blender commercial). Successfully marketing with video requires more than just clicking on YouTube’s “upload” button.  It takes careful development and focused execution at all stages, from planning to production to promotion. Here are some pointers for success during each phase. Read Full Article

All Things oDesk

Innovation, Competition, and an Offer for Solvate users

March 1, 2012 by

We recently heard that Solvate, the company that brought a high-touch, hands-on approach to online work, has discontinued its service this week. While some might welcome this news about a competitor, the atmosphere here at oDesk is one of reflection. It is a loss to us all in the online work space, but especially hard for Solvate clients and contractors, who have been left without a workplace to call their own. We'd like to invite those users to try oDesk, and will help them get a good start with a hands-on, high-touch welcome. Read Full Article