The Way We Work

What We’re Reading: Holiday Edition

December 10, 2014 by

The holiday season is fast approaching, and if you’re looking for gift ideas or a way to fight the “stir craziness” that can set in with too much wintertime/downtime/family time, we have you covered. The solution? Books! Pass the hours cooped up inside with a fire, a glass of hot chocolate, and a good read — or help someone else do the same. If that sounds like a dream, but you need a little inspiration, here’s what the oDesk marketing department is reading this month. Read Full Article

Online Work Tips & Best Practices

Dodging Social Media For Your SMB? You’re Not Alone

June 25, 2014 by

When I asked the owner of a new neighborhood coffee shop which social network I could find her on, she shook her head. She didn’t have time to deal with social media, she said; there are too many other pressing matters to take care of. It's tough for the owner of a small or midsize business (SMB) to keep up with social media demands. We talked to Melanie Feltham, oDesk's community manager, for her advice about taking a strategic approach to social media so you can make the most of your time. Read Full Article

Startup Resources

eBook: Top 10 Startup Tips for Going Global

March 27, 2014 by

Studies show that startups are going global more quickly than ever before. Economic forces and globalization push us to explore new markets while technology has made cross-border transactions and communication comfortable. Accessing capital and reaching more early adopters of technology are strong incentives to expand internationally. oDesk teamed up with General Assembly to create “Top 10 Tips for Going Global,” an eBook that gives actionable advice to startup founders, marketers, and mentors who are leading the charge to cross the pond. Read Full Article

Startup Resources

10 Unique Website Layouts to Inspire You

March 6, 2014 by

Whether you’re creating a portfolio, promoting an app, or introducing your business to potential customers, you want your website to stand out and be memorable, while also effectively capturing and holding visitors’ attention. But when you want to do something a bit different with your design, it can be hard to think beyond the site templates we see most often. With a mix of personal projects and business sites, these professional websites will hopefully spark new ideas and inspire you to break the web design mold, helping you make a website that’s both memorable and effective. Read Full Article

Online Work Tips & Best Practices

How to Hire the Right Freelance Graphic Designer

February 26, 2014 by

Your company’s visual brand—its logo, website, marketing materials and overall visual presence—is what your customers or clients will mentally associate your business with. It’s often the first impression you’ll give, so it’s crucial that you make a good one! This makes hiring the right freelance graphic designer an all-important task. Making the right choice now will benefit your business and save you both time and money in the long run. Here are a few simple steps that you can follow to ensure you are choosing the perfect designer from the start. Read Full Article

Startup Resources

Multilingual Online Marketing: Market to Europe in 10 Steps

February 7, 2014 by

If you've considering marketing to Europe, you're probably wondering how you can actually make it happen—on budget and on time. At online-marketer.de, we do so through oDesk, using the platform to provide service in anywhere up to nine different languages. Here’s how I recommend breaking down multilingual online marketing campaigns into digestible steps and how we use oDesk to do it. Read Full Article

Online Work Tips & Best Practices

How to Hire an SEO Expert

December 9, 2013 by

If a tree falls in the woods and no one is around to hear it, does it make a sound? This age-old adage could not be more fitting to the world of internet marketing today, where information is abundant and everyone is vying for the top spots in search rankings for Google, Yahoo and Bing. Better search engine rankings can lead to increased traffic, sales and profits. But how exactly does one proceed to rank their pages higher in search engine results? The answer is through search engine optimization (SEO). Running a full SEO campaign can be a daunting task to handle alone; fortunately SEO experts are here to help. Here’s what you need to know to make informed decisions when hiring SEO consultants. Read Full Article