Startup Resources

Mobile-Friendly Sites Get a Boost in Google Search Results

March 10, 2015 by

If mobile search engine optimization (SEO) has taken a backseat in your marketing strategy, Google just dialed up the pressure for businesses that want to stay competitive. Starting on Apr. 21, 2015, Google search results for mobile users will prioritize sites that offer high-quality information that’s formatted to fit on their devices. These tips will help you make sure your site is ready. Read Full Article

The Way We Work

How to Write the Perfect Email Introduction

February 26, 2015 by

Most freelancers experience a few hiccups during the process of turning a prospect into a paying customer. When you compose the email that will introduce yourself and/or your services to someone, there’s actually a general “template” you can follow to help make a strong connection with your potential client and pave the way for a good working relationship with them. Read Full Article

Online Work Tips & Best Practices

Dodging Social Media For Your SMB? You’re Not Alone

June 25, 2014 by

When I asked the owner of a new neighborhood coffee shop which social network I could find her on, she shook her head. She didn’t have time to deal with social media, she said; there are too many other pressing matters to take care of. It's tough for the owner of a small or midsize business (SMB) to keep up with social media demands. We talked to Melanie Feltham, oDesk's community manager, for her advice about taking a strategic approach to social media so you can make the most of your time. Read Full Article

Startup Resources

Mobile Website Design Helps Keep Customers Happy

April 7, 2014 by

You walk into a waiting room filled with people. They’re not watching the television; they’re not reading magazines. No, the majority of those seated have their heads down, thumbs expertly typing on mini-keypads with eyes glued to small screens. Thanks to ever faster and cheaper data plans, mobile devices are ubiquitous; they are a rapidly growing force in the way we access information. Has your website rolled out the welcoming mat for these visitors? If not, it's time you took a look at your mobile website design. Read Full Article

Startup Resources

Web Development 101: Top Web Development Languages in 2014

March 19, 2014 by

When it comes to choosing the best web development language for your website, it's important to remember that there is no single best language. Instead, a web developer will choose the option that best suits your project, based on the specific functionality or features you want. Here is an overview of the more popular web development languages in use by the industry today. Read Full Article

Startup Resources

Web Development 101: What is a Web Developer?

March 12, 2014 by

If you've decided not to build your own website, you may already know that you'll need a web developer to make sure the technical side of your new website comes together smoothly. But what skills should you look for in a web developer? And do you need a web developer or a web designer — is there a difference? Here's a closer look at the specific skills and talents your web person should have, so you can identify what you’re looking for and understand what web-related skills are needed to build the best site for you or your business. Read Full Article

Startup Resources

Web Development 101: What is Web Development?

March 7, 2014 by

If you’re looking to build a website—whether you’re considering doing it yourself or hiring a web developer to do it for you—you’ve likely heard the term ‘web development’ come up very frequently. Familiarity with the concept is fine, but if you’re serious about learning how to develop a website, you should have a solid understanding of the term. So for our first post in the Web Development 101 series, we’ll start at the beginning—what is web development, anyway? Read Full Article

Startup Resources

10 Best Web Development Tutorials For Beginners

March 5, 2014 by

Maybe you’re looking to build a website for the business you’re bootstrapping from the ground up. Maybe you’d like to enter the world of web development and are looking for an introduction to coding. Or maybe you’re just trying to stay a step ahead (or behind) your hacker kid. Whatever the case, we’ve got the resources to help you get started. Here’s a list of the 10 best web development tutorials for beginners. Read Full Article

The Way We Work

10 Top Sites For Online Education

February 19, 2014 by

Whether you want to top up your knowledge on a subject or learn a completely new skill, there is no shortage of online courses to help you on your way. In fact, there are so many choices, it can be difficult to figure out which platform suits you best! To help you navigate the rapidly expanding world of online education, here are 10 of the most popular options for upgrading your skills. Read Full Article

Startup Resources

How to Sell: Finding the Right Approach for Your Business

January 17, 2014 by

Now more than ever, companies need to understand the nuances of how and why people buy products or services. Is an as-simple-as-possible buying process the best way to convert prospects? Or do they need a full consultation with an expert before making a decision? In his recent Linkedin column, oDesk CEO Gary Swart advises businesses to answer these fundamental questions before creating a sales plan. Read Full Article

The Way We Work

7 Habits for Successful Women in the Future of Work

January 2, 2014 by

It’s no secret that females in the corporate world come up against some unique challenges, and there’s no better resource for us than other successful businesswomen. oDesk VP Jaleh Bisharat offers her own advice to women in this article from her Huffington Post column, writing about general best practices as well as tips for how to keep yourself relevant in an ever-evolving marketplace. Read Full Article