Online Work Tips & Best Practices

Dodging Social Media For Your SMB? You’re Not Alone

June 25, 2014 by

When I asked the owner of a new neighborhood coffee shop which social network I could find her on, she shook her head. She didn’t have time to deal with social media, she said; there are too many other pressing matters to take care of. It's tough for the owner of a small or midsize business (SMB) to keep up with social media demands. We talked to Melanie Feltham, oDesk's community manager, for her advice about taking a strategic approach to social media so you can make the most of your time. Read Full Article

The Way We Work

Perspectives on the Future of Work: June 16th

June 16, 2014 by

oDesk’s weekly column brings you the latest news on hiring and managing teams, freelancing and the future of work. This week's roundup highlights advice for people working remotely — whether from home or on the road — and advice for executives and managers who are considering remote work for their organizations but haven't found the best approach. Read Full Article

The Way We Work

Is Your Business Ready for a Virtual Assistant?

April 2, 2014 by

Try as you might, you can't do everything yourself if you want to grow your business. It's one thing to accept that; it's another to actually welcome someone new, like a virtual assistant, to share your work. When you've relied on a team of one, how can you feel confident that someone else will understand your priorities, motivations, or rationale? Three professionals explain their experience and advice for those preparing to take the next step. Read Full Article

Startup Resources

eBook: Top 10 Startup Tips for Going Global

March 27, 2014 by

Studies show that startups are going global more quickly than ever before. Economic forces and globalization push us to explore new markets while technology has made cross-border transactions and communication comfortable. Accessing capital and reaching more early adopters of technology are strong incentives to expand internationally. oDesk teamed up with General Assembly to create “Top 10 Tips for Going Global,” an eBook that gives actionable advice to startup founders, marketers, and mentors who are leading the charge to cross the pond. Read Full Article

The Way We Work

How Range Master Took Its Retail Store Online

February 26, 2014 by

In 2008, sales for tactical gear store Range Master were good, but not incredible. Located in a storefront in San Luis Obispo, CA, cash flow came almost exclusively from in-store customers—and Collin Perry wanted more. For several years, e-commerce transactions had steadily become a bigger and bigger part of the retail industry’s overall sales. As the sales and marketing director, Perry recognized that Range Master, his father’s store, was missing out on that trend. Knowing he needed expert help, he decided to enlist online talent to take his brick-and-mortar store online. Read Full Article