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Contractors have similar Example of Works

Why do some Apps Developer/Programmer has similar example of works. They provide links that usually lead you to itune website. Is there a way to find out who really is telling the truth other than conducting an interview which I think will not always work if the contractor is a good con man?

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Research

Look over their feedback and history. Look for work in the portfolio that really looks original. Sometimes it is a matter of multiple people may have been working on a team for 1 app so they may all have the same item in their portfolio. When really in doubt and want to find out, contact the owner of the place where the link sends you and ask them (just like a job checking references and past work history).