Jeff Vogl 4 posts - United States - Joined Mar 20 2013
Attention clients! Copywriting IS NOT copying text from one medium to another, nor is it any other form of human photocopying. Copywriting is the creative process by which written content is prepared for advertisements or marketing material, or skillful manipulation of words that increases the understanding of the reader. It is original content, conceived by the copywriter with the intent of targeting a specific audience for the purpose of promoting a person, business, or product. Copy contains an effective emotional hook, following by a concise call to action. Copywriting takes skill, and knowledge of advertising psychology, so clients, please stop insulting copywriters by labeling your human photocopying jobs as copywriting. Thank you. End rant.
Score: 10.0, Votes: 5