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Crowdsourcing is the social media way to get things done.
Inasmuch as crowdsourcing is a modern alternative to surveys and focus groups, it's also a way to get real work done. In other words, you can source the crowd to bid on work your company needs to complete.
A super-stable player in global marketplace crowdsourcing is oDesk. This 5-year-old company is quietly stirring a revolution--one that CEO Gary Swart says is "changing how the world works."