Project Description:

As Nomada prepares to revolutionize the temporary housing market in Mexico City, catering specifically to modern nomads and expats, we seek a seasoned market research analyst. The ideal candidate will have a deep understanding of the expat community, trends in global mobility, and the unique challenges and opportunities that come with living and working remotely in Mexico City. Nomada's mission is to connect these modern nomads and expats with housing solutions that are not just places to stay, but communities to belong to.  Our platform has already gathered preliminary research data, and we need an expert who can review this data, derive meaningful insights, and communicate them effectively to inform our strategic decisions.

Scope of Work:

The successful candidate will deliver a comprehensive market research report covering:

1. SWOT Analysis: Detailed analysis of Nomada’s strengths, weaknesses, opportunities, and threats within the context of Mexico City’s housing market for expats and nomads.
   
2. Competitor Analysis: An exhaustive examination of existing housing platforms and services targeting expats and nomads in Mexico City, identifying key differentiators and areas for Nomada to capitalize on.
   
3. Market Analysis: Insight into the size, trends, and growth potential of Mexico City’s temporary housing market from the perspective of expats and nomads, including regulatory or cultural challenges.
   
4. Customer Segmentation: Analyze the expat and nomad demographics in Mexico City to understand their preferences, needs, and pain points in finding suitable temporary housing.
   
5. Recommendations: Based on the gathered insights, strategic advice tailored to positioning Nomada as the go-to marketplace for expats and nomads looking for housing in Mexico City.

Requirements:

- Demonstrated experience in market research focusing on expat data, global mobility trends, and the nomadic lifestyle, especially within the context of Mexico City.
- Strong analytical abilities and proficiency in utilizing various market research methodologies.
- In-depth knowledge of Mexico City’s housing market, including legal and cultural nuances that affect expats and nomads.
- Excellent communication skills to clearly articulate findings and recommendations.
Huge plus -  Fluent in both Spanish and English to effectively gather and analyze data from diverse sources.

Deliverables:

- A detailed market research report including SWOT analysis, competitor analysis, market analysis, customer segmentation, and actionable recommendations.
- A presentation summarizing the key insights and strategic advice for Nomada.

Timeline: Completion is expected within 6 weeks of the project start date.

Budget: Proposals are welcome. Please outline your rate and provide justification based on the depth and scope of research required.

We are excited to find a partner who is passionate about understanding the dynamics of expat and nomadic living in Mexico City. If you have the expertise and insight to contribute significantly to Nomada's success, please submit your proposal. Include your methodology, initial insights, why you are the ideal candidate for this project, and examples of similar market research projects you've completed, particularly those involving expat or nomadic communities.

How to Apply:

Respond to this Upwork listing with your proposal detailing your approach, timeline, budget, and previous relevant work. We’re looking forward to collaborating with an expert who can provide the insights Nomada needs to effectively serve the expat and nomad community in Mexico City and beyond.