We are looking to hire a contracted Digital Advertising (Paid Ads) Specialist who is an expert working with Google, Bing and Facebook ads. We are looking for someone who has availability for 15-20 hours per week, and this could turn into a long term position for the right person. The mission of this role is to maintain and manage current digital advertising channels, under the direction of the appointed contact at Scrapbook.com. Core functions are prioritized as:
Digital Advertising Channel Maintenance
Digital Advertising Analysis and Reporting
Advertising and Marketing Support
Outcomes:
Will work closely with Scrapbook.com contact and team for direction, tone, and messaging while ensuring the overall advertising/marketing priorities are being executed.
Will maintain and manage a variety of advertising channels at Scrapbook.com (including: Google Ads, Facebook, Criteo, Microsoft Ads, and more) by working within assigned budgets and ROAS goals as directed by main Scrapbook.com contact/team.
Will be responsible for the creation, scheduling, and managing of all paid ad campaigns in SBC’s ad channels that help grow new customers/emails and/or boost return customers with remarketing and targeted audience ads.
Will regularly audit and analyze account activities for errors, accuracy, seasonality, and performance to ensure spend efficiencies and propose optimizations if needed.
Will maintain a working knowledge of new trends, strategies, and platforms in the digital advertising space and cascade to Scrapbook.com contact/team as appropriate.
Will develop actionable ideas to propose and test to grow advertising channels by analyzing advertising platforms and other data sources.
Will take on other jobs as assigned.
You Value:
Trusting Teamwork: We do our best, care about one another, and trust each other.
Intentional Integrity: We honor our word and, if we're out of integrity, we make it right.
Innovative Problem Solving: We fearlessly identify issues, then prioritize and solve them with the right solutions for our business.
Healthy Humor: We laugh together and are warm and friendly.
You Are:
A Digital Advertising Expert: You can expertly utilize various platforms to remarket to our return customers and find new customers while maintaining budgets and healthy ROAS.
Ever-Learning: You possess up-to-date expertise of all platforms utilized, implement best practices, and seek creative ways to glean this information.
Analytical: You continuously analyze ad performance and adjust based on priorities, successes, goals, cost per click, conversion rates, etc.
ROI Focused: You understand ROI and ROAS and strategize to improve these in all core functions.
You Meet the Following Requirements:
5+ years experience and proficiency in major ad platforms (Google Ads, Microsoft (Bing) Ads, Facebooks Ads, and Criteo).
Proficiency in reporting analytics platforms such as Google Analytics, Facebook Insights and Rockerbox.
Excellent analytical skills and ability to interpret data to optimize campaigns and make data-driven decisions.
Strong communication skills and willingness to receive feedback.
Detail-oriented mindset with a focus on continuous improvement and optimization.
Bachelor's degree in Marketing, Advertising or Business preferred.
A passion for paper crafting preferred.
About Us:
Scrapbook.com is the most visited papercrafting website and store in the world, happily welcoming millions of crafters every month. At Scrapbook.com, we are passionate about empowering beautiful, meaningful, handmade creation and everything we do is focused on that. In the digital age, living a handmade life is more important than ever. Crafting makes you happier, healthier and more connected and we're here to help you create.