Content Specs:
â—‹ 30-60 seconds long
â—‹ Show product being used or incorporating it into your day to day
â—‹ Cover the talking points below
â—‹ Use approved TikTok / Meta library
Delivery:
â—‹ Sized for TikTok / IG Reels (whichever is decided upon)
â—‹ Music from approved list
â—‹ Provide 1 copy of final video for use across organic and paid social ads
â—‹ Provide raw footage of video clips
Notes:
â—‹ Would love to see your face & pup thoughout during the video
â—‹ Voiceover or talking to the camera is preferred!
Video Content Inspiration:
â—‹ Example 1, going on a walk & bonding: Cute shots of owner + pup enjoying a walk, snuggles, and bonding moments with shots of HoldOn poop bags cut throughout
○ Example 2, adventure / outdoor: Weekend Hikes mean: lots of running, finding sticks, playing chase….and picking up poop
â—‹ Example 3, unboxing: Unboxing video with dog and then showing product in use / on a walk, bonding moments
â—‹ Example 4, GRWM: hot girl walk with my pup, eco-friendly edition. Classic GRWM format focused on including HoldOn bags as you get ready and out the door with your pup for a walk
â—‹ Example 5, Testimonial: You and your pup side by side, showing the product in the packaging, taking it out, unrolling it, showing how strong it is etc. while speaking to the product benefits and what you love about them.
About HoldOn
Additional information / messaging about the brand that can be incorporated into announcing the new product:
○ HoldOn makes my favorite earth-friendly trash and zipseal compostable bags—and I was sooooo excited when I learned that they came out with dog poop bags.
â—‹ HoldOn is also a Certified B Corp, which means that they are committed to taking actions that benefit the planet and people. Not just profits.
Product Talking Points TO USE:
â—‹ HoldOn Dog Poop Bag features:
â—‹ 100% Compostable
â—‹ Heavy duty and super durable
â—‹ Made from plant-based renewables like cornstarch and other compostable materials
○ Free of BPA and PFAS (These are harmful and chemical toxins also known as “forever chemicals” because they don’t break down and have been linked to cancer, thyroid disease, lowered immunity, reduced fertility and more. )
â—‹ Leak-proof
â—‹ Unscented
○ Generous 9x13” size
â—‹ Fits most standard dog leash dispensers
Messaging
○ Heavy duty compostable bags that can easily handle your dog’s heavy doodie—and do good for the planet.
â—‹ Small changes can add up to make a big difference OR: When we all do a little, it adds up to a lot.
â—‹ A better bag can make a world of difference.
â—‹ A better way, a better bag.
â—‹ Better for people, your pooch, and the planet.
Talking Points TO AVOID:
â—‹ Do not use the following phrases: as strong as plastic, plastic-free, composts in weeks in a landfill
○ Do not use the following terms : Plastic-free, Nontoxic, Plant-based (when used alone, but be paired as “plant-based and other compostable materials), Sustainable / sustainability