Seeking an experienced and creative Marketing Strategist for a short-term project. As a Marketing Specialist, you will be responsible for defining lead engagement strategies to drive revenue growth (website transactions) by fostering audience growth through meaningful connections (engagement/shares). Responsibilities include the following: market research analysis, target audience segmentation, digital marketing strategy, customer relationship management, and performance monitoring and analytics. We expect you to work with our technical team to ensure cross-functional alignment on the marketing strategy. Our project leads will also partner with you to ensure you have a clear understanding of the business and our goals. Please also let us know if you can deliver on a brand strategy as well. We would increase the budget if you can do both. Brand strategy and execution would include creating a suite of materials that represent the look and feel of our company and building out engaging social media content. Build a brand identity kit including the following: brand guidelines document, logo files, typography assets, color palette, brand imagery, and collateral templates