Description:
We are a dynamic and innovative coffee brand seeking a highly skilled Social Media Marketing Expert/Guru (Instagram/Meta/TikTok) to join our team. As we gear up to take our company to the next level, we require someone who is not only adept at navigating the intricacies of Instagram, Meta Business Ads, and TikTok ads, but also has a solid background in the food and beverage industry, particularly coffee.
Key Responsibilities:
• Influencer Outreach: Proactively identify, reach out, and establish collaborations with influencers within the coffee niche to promote our new product, the "DJ" kettle.
• Ad Creation and Optimization: Craft compelling ad campaigns targeting specific demographics, including coffee enthusiasts, baristas, and coffee shop owners. Must possess expertise in Instagram Ads/Meta Business Ads, with a proven track record of optimizing ads for maximum engagement and ROI.
• Account Growth: Leverage your expertise to significantly grow our business accounts in terms of followers and engagement rates. Your strategies should be innovative, reflecting the latest trends and algorithms on Instagram, encouraging interaction and building our community.
• Consultation and Training: Provide ongoing consultancy and training to team members on best practices for Instagram marketing. This includes sharing knowledge on content creation, ad optimization, and engagement strategies to ensure our team with the knowledge and skills to thrive on the platform.
• Content Creation: Must be able to create in house content to post on socials. This includes professional reels, trending content, photography and more.
Requirements:
• Proven track record of success on Instagram, specifically in managing business accounts, influencer collaborations, and running optimized ad campaigns.
• Expertise in Instagram and Meta Business Ads with a portfolio that demonstrates your ability to engage and grow a targeted audience.
• Deep understanding of the food and beverage industry, with a particular focus on coffee.
• Knowledge of current trends, consumer behavior, and market dynamics in this sector.
• Strong experience in influencer marketing and collaboration setups.
• Excellent analytical skills to track, measure, and optimize campaign performance.
• Ability to educate and consult with team members, enhancing their understanding and skills in Instagram marketing.
• Creative mindset with the ability to generate innovative ideas and strategies to engage our target audience.
How to Apply:
Please apply with your resume, a brief cover letter explaining why you are the perfect fit for this role, add examples of previous work that demonstrate your expertise in Instagram marketing, particularly in the food and beverage industry. Include any successful campaigns or projects you have led related to coffee or similar products. Include case studies or links to Instagram accounts you have grown or managed, if available.
We are excited to brew up success together and can't wait to have you on our team!
IG; lafeeca.offical Website: (link removed)