- Hourly: $55.00 - $100.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
METAL MEN LLC, a leading media company focusing on content created for successful men in midlife and beyond. We are seeking a talented and experienced Social Media Ad Manager to join our team on a contract basis. The ideal candidate will be responsible for developing and executing our social media paid promotion strategy, actively managing our ad spend, and reporting to our executive team on a weekly basis. Responsibilities: Create and implement a comprehensive social media advertising strategy aligned with our target audience and company goals Develop and manage social media ad campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn Optimize ad performance by continuously monitoring, analyzing, and adjusting campaigns based on key metrics and insights Manage and allocate the social media advertising budget effectively to maximize ROI Stay up-to-date with the latest trends, best practices, and platform updates in social media advertising Collaborate with our internal content creator team to ensure ad campaigns are aligned with overall marketing objectives Prepare and present weekly reports to the executive team, highlighting campaign performance, key insights, and recommendations for improvement Requirements: Proven experience managing successful social media ad campaigns, particularly on LinkedIn, Youtube, Facebook and Instagram Strong understanding of social media advertising best practices, targeting options, and performance metrics Proficiency in using social media advertising platforms and tools, such as Meta and LinkedIn Ads Manager and Google Analytics Excellent analytical and problem-solving skills, with the ability to derive actionable insights from data Strong project management skills and the ability to manage multiple campaigns simultaneously Exceptional communication and presentation skills, with the ability to convey complex information to both technical and non-technical audiences Familiarity with content creation and marketing strategies tailored to successful men in midlife and beyond Proven work experience more important than Bachelor's degree in marketing, advertising, or a related field Must be available to work during mainland USA time zones This is a remote contract position for an individual person, not an agency, offering the flexibility to work from anywhere within the United States. The successful candidate will play a crucial role in expanding our reach, engaging our target audience, and driving growth for our company. To apply, please submit your resume, along with a portfolio showcasing your relevant social media advertising experience.