Overview:
A Midwest whole sale distributor seeks a skilled web developer or agency to undertake a comprehensive overhaul of our existing website and a brand guide buildout.
Current site is on Joomla 3 and uses a custom API.
As a prominent B2B distributor in the Food and Beverage Manufacturing industry for over six decades, we are committed to enhancing our online presence to reflect our dedication to customer service, quality products, and industry expertise. The primary goal of this project is to modernize our brand image, improve user experience, and expand our market reach.
Objectives:
Enhance e-commerce capabilities to facilitate seamless transactions.
Establish a unified brand identity with consistent colors, fonts, and logos.
Develop custom landing pages for product categories to improve navigation.
Elevate brand visibility and appeal to a broader range of industries within food and beverage.
Optimize SEO to increase product and service visibility, with a focus on regional targeting.
Refresh the website design for a modern, professional, and user-friendly interface.
Optimize conversion rates and enhance user engagement.
Produce custom-branded content, including images, videos, and meta descriptions.
Integrate necessary systems such as P21 and enhance mobile responsiveness.
Incorporate blog functionality and social media integration to enhance user engagement and searchability.
Competitor and Inspiration Examples:
Competitors: Nelson Jameson, Rocket Industries, Dupey, Bunzl
Inspiration: Chipotle Canada (https://www.chipotle.ca/)
Audience:
Industry professionals in the Food and Beverage Manufacturing sector.
Content creators, managers, and decision-makers within various categories.
Content Requirements:
Custom-branded and curated images with a focus on storytelling and human connection.
Concise and engaging meta descriptions with icons and graphics.
Production of a custom brand video to communicate Kelley Supply's unique value proposition.
Emphasis on text, image, and video content to enhance user experience and engagement.
Key Functionality:
Seamless integration of necessary systems like P21.
Improved mobile interface and usability.
User-friendly SEO implementation.
Blog functionality for content creation and engagement.
Social media integration for enhanced visibility and engagement.
Enhanced product searchability and navigation.
Design Preferences:
Modern, minimalist, and professional design with a touch of personability.
Examples of liked and disliked design elements provided for reference.
Timeline and Budget:
To be discussed and negotiated based on project scope and requirements.
Interested candidates should submit proposals detailing their approach, relevant experience, and portfolio showcasing similar website refresh projects. The selected candidate or agency will collaborate closely with our team to achieve the outlined objectives and deliver a website that serves as a powerful marketing tool for the company's growth and expansion.