L.I.G. Sports Group is seeking a dynamic and creative Social Media Manager to spearhead our digital marketing efforts. This role is pivotal in enhancing our online presence, engaging with our community, and promoting our brand’s philosophy and services within the sports industry. The ideal candidate will possess a deep understanding of sports marketing, a passion for sports management, and proven experience in social media strategy and execution.
Key Responsibilities:
Strategy Development: Craft and implement a comprehensive social media strategy that aligns with the overall marketing goals of L.I.G. Sports Group, focusing on growth, engagement, and brand consistency across all platforms.
Content Creation: Produce high-quality, engaging content that resonates with our target audience, including athletes, coaches, and sports professionals. This content will range from promotional posts to educational and inspirational stories.
Community Management: Actively engage with our audience through daily interactions on various platforms (Twitter, Instagram, Facebook, LinkedIn) to foster a community around our brand. Address queries, encourage discussions, and build relationships with followers.
Analytics and Reporting: Regularly analyze and report on the performance of social media activities. Use insights to refine strategies, improve engagement, and ensure that objectives such as increased brand awareness and lead generation are met.
Collaboration: Work closely with the marketing team and external partners to ensure a cohesive brand message. Coordinate with other departments to highlight success stories, upcoming events, and other promotable content.
Campaign Management: Plan and execute digital campaigns that effectively convey the value of our services. Monitor trends in social media tools, applications, channels, design, and strategy.
Crisis Management: Monitor feedback and respond to concerns promptly to maintain a positive brand image. Handle social media emergencies or controversies effectively.