Est. Budget: $30.00
1. Identify the chosen product/brand and chosen country. Briefly justify your choice of country as
a new market for your product/brand.
2. Prepare a summary analysis of the campaign context for the chosen global product/brand,
including a description of potential customers, competitors, market trends and a review of
previous Marketing Communications activities in other countries where the brand/product is
currently available. This analysis will provide the foundation for the development of the launch
communications plan (question3 ...