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Quantitative content analysis using at least 3 issues of Good Housekeeping (US or UK edition, but all issues used need to be from the same country) magazine. Topic of analysis is the representation of motherhood. How important is motherhood in Good Housekeeping and what this the ideal mother supposed to be like according to Good Housekeeping?
The magazine obviously targets mothers (see media kit), however, in it's mission statement (editor's letter in media kit) only alludes to motherhood ...