1 to 3 months –
30+ hrs/week –
• Drive online traffic, acquisitions, leads and revenue through Paid Search, Display Advertising, Email, Remarketing and any other brand-appropriate digital marketing strategies at acceptable ROI as defined by the business.
• Manage search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.) including planning, implementation, budget management, performance review, negative keyword expansion, and optimization of paid search campaigns.
• Direct responsibility for monitoring Web traffic, conversions and ROI for all digital online acquisition programs through campaign planning, implementation and analysis
• Development and ...