CPG/Beauty Brand.
We are seeking a highly skilled and proactive individual to develop a comprehensive merchandise marketing calendar for the upcoming year. This calendar will focus on enhancing revenue growth through effective merchandising strategies, CRM initiatives, and e-commerce optimization. The ideal candidate will have a strong background in marketing, merchandising, and CRM, with a proven track record of driving revenue growth in e-commerce environments.
Responsibilities:
Develop a proactive merchandise marketing calendar for the upcoming year, including but not limited to:
- Analysis of last year's sales data and identification of key trends.
- Projections for revenue growth compared to the previous year.
- Setting target quantities for products based on historical data and market trends.
- Creating campaign themes aligned with the brand's objectives and target audience.
- Identifying and prioritizing channels for campaign deployment, including website, email, SMS, social media, PR, and affiliate marketing.
- Collaborate with cross-functional teams including marketing, sales, and product development to ensure alignment of merchandise marketing initiatives with overall business objectives.
- Monitor and analyze the performance of merchandising campaigns, making data-driven adjustments as needed to optimize results.
- Provide regular updates and reports on the progress of merchandising initiatives and their impact on revenue growth.
Requirements:
- Proven experience in developing and implementing merchandise marketing calendars for e-commerce businesses.
- Strong analytical skills with the ability to interpret sales data and identify actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in CRM platforms and e-commerce analytics tools.
- Creative thinking and ability to develop innovative merchandising strategies to drive revenue growth.
- Attention to detail and ability to manage multiple projects simultaneously.
How to Apply:
If you are passionate about driving revenue growth through effective merchandise marketing strategies and meet the requirements outlined above, please submit your proposal including:
- Your relevant experience and expertise in developing merchandise marketing calendars.
- Examples of successful campaigns you have implemented in the past.
- Your proposed approach to developing a proactive merchandise marketing calendar for our business.
- Your hourly rate and estimated timeline for completing the project.
We look forward to reviewing your proposals and finding the right candidate to join our team!