Less than 1 week –
30+ hrs/week –
2000 words report
Lewis (1998: 435) defines not-for-profit marketing by stating that “… [it] is part of ‘non-business’ marketing…which relates to marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals of profit, market share, or return on investment”.
1. Select a not-for-profit organisation as the focus of your portfolio. (Your selection of organisation should not include the Samaritans/Charity Water/Macmillan )
2. Outline and evaluate the strengths and weaknesses of the current ...