More than 6 months –
Less than 10 hrs/week –
Must be very experienced and a specialist in analyzing a web site to find out why people are not buying. Must be knowledgeable to know what aspect of a website to analyze, navigation, usability, functionality, lay out, colors, call to actions, order process, check process and many other factors.
Must know how to detail all the problems and specifically know how to fix them in order of importance.