QH Video Content Recommendations
Overview: We propose creating five videos in both 15 and 30 second lengths (10 videos total) to be used on Google (PMAX) and paid social.
Style: We’d like to feature stylistic motion graphic videos that incorporate the products PDP’s or preferably a video of the product in use. The motion graphic could simply show how the product is used in various machinery.
Examples:
• The first example on this site (Pepperfry) shows how the text can be really entertaining on its own, which may be helpful if we do not have videos of these products in use.
• The second example on this site (Vidico x EasyAgile) shows a similar motion graphic text that would be great for QH product stories.
Duration:
• 15 second (short)
• 30 second (long)
Industries/Audience: *please correct us if this is not accurate, we’re basing this on previous documentation stating these are the correct industries for these products.
• Aerospace
• Automotive
• Industrial & Manufacturing
• Goal of the videos: showing how each featured item functions within each of these industries will help new users understand how a particular fluid is useful for their needed function
Product Feature Videos: to highlight these key features
• QUINTOLUBRIC® 888-46 (how is this different from 888-68?)
o Hydraulic Fluid (Fire Resistant)
Designed to replace anti-wear, mineral oil-based hydraulic fluids
Can be used with hydraulic components from all major manufacturers
Does not contain water, mineral oil, or phosphate ester
Global formulation & excellent shear stability
• HOCUT® 795 B
o Metal Removal Fluids (Water Soluble)
Enhanced lubricity technology improves plant economics
Suitable for both centralized systems and single-sump machines.
Protects both parts and machinery
Lower running concentration reduces coolant usage
• QUINTOLUBRIC® 888-68
o Hydraulic Fluid (Fire Resistant)
Factory Mutual approved, Fire-Resistant Fluid
Best-in-class oxidation stability
This fluid does not contain water, mineral oil, or phosphate ester, and is based on high-quality, synthetic, organic esters
Designed to replace anti-wear, mineral oil-based hydraulic fluids used in applications where fire hazards exist
• QUAKERCUT® 004 PE
o Metal Removal Fluids (Neat Oil)
o I’d like to see both sizes (5 gal & 54 gal) in the video and explanation on how much fluid is needed for key industry functions
Designed for honing and lapping operations on alloy and carbon steel.
General Motors LS2 approval under PMRV0925
Low viscosity improves cooling and minimizes consumption
Metal can be removed faster and less fluid is lost due to drag out
No sulfurized fats or chlorinated additives
• A video specifically speaking to the 10 Factory Mutual Approved products
o Explanation of how these are fire resistant
o We’d like to see a brief explanation on why this is unique included in videos
o Product list:
HOUGHTO-SAFE® 419-R, 620, 1120,1130, 419-TYG, 620-TY
COSMOLUBRIC® B-220 FMA
QUINTOLUBRIC® 888-68
QWERL 90
Video Asset Specs:
• Google, Meta, LinkedIn:
o Length: 30 second and 15 second
o Aspect ratio of horizontal (16:9), square (1:1), and vertical (9:16)
o 16:9 recommended size 1920x1080; max 4GB min 120x120
o 1:1 recommended size 1080x1080; max 4GB min 120x120
o 9:16 recommended size 1080x1920; max 4GB min 120x120
Resolution Dimensions Quality
2160p 3840p x 2160p 4K Video
1440p 2560p x 1440p 2K Video
1080p 1920p x 1080p Maximum video resolution for HD YouTube viewing
720p 1280p x 720p Minimum video resolution for HD YouTube viewing
480p 854p x 480p Standard definition for YouTube viewing
360p 640p x 360p Best for embedding YouTube videos on websites
240p 426p x 240p Minimum YouTube video size—good for watching videos with slow internet connection
Google Source: https://support.google.com/youtube/answer/4603579?hl=en#:~:text=For%20content%20with%20or%20without,a%204%3A3%20aspect%20ratio