I need someone with a ton of experience reaching out to bloggers and publishers to have them publish content that I create for my clients. Ideally, you should have relationships with many publishers already, know their guidelines and had success getting other content published.
You must be very personable through email and reach out to several dozen bloggers and publishers a day trying to find new opportunities for creating content that can be linked back to my clients websites.
PR experience getting press for clients or their content is a HUGE POINT IN YOUR FAVOR.
You must be clever and comfortable developing relationships with journalists, bloggers and publishers to bring them stories about my clients and content for them to reference, link to, and publish.