We would like to hire an Email Marketing person that has experience over the years sending email with Interspire, icontact.com/, benchmarkemail.com/ and/or getresponse.com/. We also totally open to any other email client that works. Our website is at www.educator.com.
We need to do two things:
#1. Email our past customers about our newly released courses and give them a discount to renew their membership.
#2. Automated emails to our current students as a reminder to lessons on the course syllabus they have not watched. (This needs to somehow be connected to our Course Completion History database so the system will know which email to send.) The person should be able to give advice on which email client to use.
The person we eventually hire should have a mastery of sending emails without being flagged as spam, increase email open rate, increase email CTR to the website.